3 Things Your Site Needs to Make Selling on WordPress a Success
Research shows that WordPress powers around 30% of the internet.
A lot of sites use WordPress because the platform allows you to set up an amazing site, even if you don’t know much about coding or design.
You may want to use WordPress for your e-commerce store, but you might not know how to get started. How do you choose a good theme? What do you do if your WordPress site takes a long time to load?
Keep reading to learn more about how you can overcome these issues. If you like the idea of selling on WordPress, this post will show you how to get started.
1. Choose a Good Theme
One of the special things about WordPress is that you can make use of themes.
When using themes, you can quickly change the appearance of your site, without having to tinker around with any code.
That said, there are many themes to choose from, and it’s vital you pick a theme that’s suited to e-commerce.
Thankfully, you can often preview a theme before buying it. This is because the company selling the theme will often provide you with a ‘dummy’ site that allows you to test drive the theme.
2. Make Sure Your Website Is Fast
WordPress is designed so that it provides a fast experience right out of the box.
However, as time goes on, you may find that your site loads slowly. This can often be due to a complex theme, or if your website has a lot of products on it.
This is bad because a slow site can lead to people clicking the back button. In some cases, a slow site can even hurt your search engine rankings.
To conquer this problem, you’ll want to review the speed of your site on a regular basis. You can do this by using the PageSpeed Insights tool provided by Google. If you find that your website is loading slowly, you can use a WordPress plugin to help speed things up.
3. Remember to Promote Your Brand
If you want to stand out from the competition, you need to think about how you can promote your brand.
If you do this the right way, people will remember your brand, and this increases the odds of them buying from you, instead of a competitor.
One way you can do this is by creating content that highlights your expertise.
So, if you sell running shoes, you may create a blog post that teaches people how they can buy the right running shoes.
You’ll also want to make sure your logo is visible on every page of your site. If you don’t have a logo, that’s not a problem. You can use Adobe Spark’s free logo creator to create an amazing logo in a short amount of time.
Selling on WordPress – Will You Do It?
This post should hopefully help you get started when it comes to selling on WordPress.
Even though WordPress is an easy platform to work with, it still has a bit of a learning curve.
So, if at first, you find things a little confusing – don’t feel disheartened. There are plenty of tutorials online, and you’ll often be able to find a solution to any problem you’re facing.
It’ll probably take a few weeks before you understand how WordPress works, and how you can use the platform to generate sales. Once you get to that point, though, there’s no telling how much revenue you’ll be able to generate.
Do you have any suggestions on using WordPress to sell things online? If you do, please leave your tips in the comments area.