4 Best Practices for Launching an Ecommerce Store
It’s no exaggeration to suggest that a dynamic ecommerce store is integral to the success of a modern business. Indeed, more and more consumers prefer shopping online as opposed to visiting a retail location –– and for good reason. Ecommerce stores are extremely convenient, they often offer a wider range of products than retail locations can, and they allow consumers from across the country to purchase items at the click of a button. Given all that, it’s imperative that growing companies get all the details right when they decide to launch an ecommerce store. To that end, today we’ll describe four best practices for launching an ecommerce store –– regardless of your industry or the size of your business:
Test, Test, and Test Again
More than anything else, an ecommerce store must be fully functional to be worthwhile. Broken website links, pages that redirect to error messages, incorrect prices –– any and all web-development issues should be tested for and corrected weeks before you decide to take your new store live. Consumers simply won’t trust a website with any bugs or errors, so make it a point to eliminate them well in advance of your launch date.
It may sound simple, but many companies fail to properly promote their new ecommerce capabilities. Remember, if your customer base doesn’t know about your new store, odds are they won’t visit it anytime soon. As such, consider running a few well-placed ads announcing your new store. Or, alternatively, you could devote an entire blog post to explaining the ins and outs of your new store.
Partner with the Right Logistics Firm
Of course it’s important to perfect the “front-end” of your ecommerce store. However, it’s just as vital to ensure that your business follows through on purchase fulfillment. Mistakes in the delivery/shipping process can destroy your brand’s reputation and undermine all of your hard work. If you want to improve the logistics surrounding your ecommerce efforts, then consider partnering with a professional logistics team.
Stay on Brand
Whether a customer is looking for an obscure product like an Elisa 96 well plate or a run-of-the-mill coffee pot, they’ll only purchase a product from a site they trust. As we touched on above, making sure that your ecommerce store is free of any glaring issues is a must. Additionally, though, businesses should take care to craft ecommerce pages that are consistent with their brand. The color scheme, image choices, and writing style of your ecommerce store should mirror your “regular” web pages. Otherwise, consumers may not feel comfortable engaging with it.