LinkedIn Can Help Your Online Business

When marketing your online business and promoting growth, most organizations think of Facebook. It’s one of the more populated and lucrative forms of marketing, but it’s not the only medium that can be used. Ignoring some of the other social networks is a sure way to ignore traffic and leads that can grow your business. LinkedIn is one platform that can help your business grow.

LinkedIn is the go-to platform for growth for many businesses, particularly those in the B2B category. According to statistics from social networks, 91 percent of B2B marketers use LinkedIn to distribute content. Moreover, 90 percent of social traffic for B2B blogs is driven by Facebook, LinkedIn, and Twitter, and LinkedIn accounts for more than half of that traffic. Finally, B2B marketers consider LinkedIn their most effective social network for lead generation, with 93 percent rating it as effective.

As you can see, the effectiveness of LinkedIn for businesses is varied and can have some incredible benefits for your organization. However, these benefits only come when you know the proper way to use the platform. Here are some top ways businesses can use LinkedIn for growth and prosperity.

Find Highly Targeted Customers on LinkedIn

LinkedIn has mastered the targeting aspect of finding customers. It allows companies to discover consumers interested in their industry based on company size, job role, product searches, and more relevant information that draws customers directly to them.

B2B and B2C companies can make real connections and discover the names of those who want to be customers. The connections and relationships built from this network tend to be more valuable than those from other networks because the customers are targeted as those who want to buy.

Hire Top Quality Employees

A big reason companies use LinkedIn is to recruit top talent in the industry. It can connect companies with passive and active job seekers, allowing you to find experienced talent, even from those who may not be looking.

Park West Gallery, one of the largest art galleries, uses its LinkedIn page primarily to market to top talent. It prefers to employ the finest, and it’s found that top talent is often best found through this platform.

Grow Email Marketing

You can build your email marketing list from your highly targeted connections. Write a crafted letter that thanks connections for connecting with a company, and then ask if they would like to be part of your email marketing list. You can message as much as 50 people in this way.

You can reciprocate the request to get more people in your corner. You might offer to look at a deliverable of theirs or try a product from another company to gain a bigger connection.

Network as a Business

Most people think of LinkedIn as a platform where they can connect with companies for job prospects and educational purposes. However, it can also be used to network with other organizations. As a business owner, you have the potential to build a community that can help you find new customers, encourage conversions, and learn tactics that can boost your business.

Connections can also be made directly with potential clients or customers. This is a great way to build real relationships with your leads. When you nurture specific connections and grow your relations with customers, it creates long-term customers, which is the fastest way to grow and maintain your business profits.

Get Recommended

LinkedIn is the best platform for getting people to recommend your products or services. They have an endorsement section that focuses on proving your skill set and encouraging others to use your business, something that’s invaluable in marketing. It might be bragging and hard to prove if you say something impressive about your business, but if others say it, people will actually believe you.

Use your network of customers and clients to get reviews. They can talk about your strengths and gloss over your weaknesses to make others more comfortable doing business with you. This is vital since word-of-mouth marketing is the most effective form of marketing. According to Adweek, 74 percent of consumers identify word-of-mouth as a major influence on their purchases.

LinkedIn is one of the most useful but underestimated methods for growing your business. With some emphasis on the right tactics and an understanding of your many opportunities through the LinkedIn platform, you can see significant growth.