5 Website Design Hacks Maximizing Conversions
Whether you have a storefront or sell products and services solely online, your website is vital to the growth and success of your business. But netting those coveted conversions can be challenging. This is when website design becomes an asset.
Did you know that the average conversion rate for sites is around 2.35 percent with the top 25 percentile of websites averaging 5.3 percent? To get more out of your website, start thinking about its design.
The following five website design hacks maximizing conversions can serve as your guide to increased traffic and higher profits.
1. Invest In Your Website Theme
This is an important website design hack you should really take to heart. Why is this so important? Everything you do when it comes to website design, especially if you have no to little coding skills, depends on the customizability of the site theme.
Going with the run-of-the-mill free website theme can cause issues when trying to build out your site, since it is limited to the standard web page layouts. Sure, you can test out a theme using the free version, but upgrading to the paid version is best.
The good news is that most website themes are affordable. You pay a one-time fee, upload it to your WordPress site, and begin designing with more page and layout options that will maximize conversions.
2. Color Is A Conversion Factor
Website design isn’t all about content, images, and calls to action. Color is a subtle factor that plays into consumer buying decisions. In fact, 85 percent of consumers say that color can sway a purchase, according to Business Insider.
For example, the color blue can convey trust and confidence to buy. Orange creates excitement, and yellow gives consumers optimistic feelings. Using color in sales is a traditional marketing method that can have a big impact on conversions.
How do you leverage color in your sales funnel? Pick three colors for your website. For instance, your primary color can be blue if you want to build trust with your site visitors. Your secondary color can be purple to relax them, and lastly use orange for your CTA buttons to create a sense of urgency.
“There is a reason why people prefer certain colors over others,” according to Color Psychology. “This preference says volumes about our personalities, because each color has an association with a reaction our brain has when we internalize it.”
3. Have Plenty Of CTA Buttons
A website without call the action (CTA) buttons is a site that is not maximizing conversions. CTA buttons are so important that a study found that having button CTAs increased CTR rates by 45 percent.
The keyword here is “action” and you want more of it from your site visitors. Maybe you have the run-of-the-mill CTA button “Order Now” on your landing page somewhere, and that’s fine, but can it be better?
Instead of “Order Now,” try using something a little more actionable like, “Yes, I Want 20% Off” or something like that, depending on your current pricing and marketing campaign.
How do you know what CTA button is netting the most conversions? A/B testing. Set up a few A/B testing scenarios and track CTR and purchases to get a clearer picture.
4. Get More Visual With Website Content
Visual content has become a very essential element to a powerful website design, and it isn’t all about images. Visual content has taken on multiple forms to attract, engage, and convert website visitors.
Let’s start with images. Ensure you’re only using high-resolution images. The innovation of mobile tech will really highlight a poor image choice, so be mindful.
Also, pay for your images, or hire a professional photographer to take unique images for your website. This will make your website stand out among the competition.
Another powerful form of visual content is video, and consumers want more of it. There is a reason why YouTube is the second largest search engine in the world. Videos also keep consumers engaged, allowing you to deliver your value proposition in a fresh way.
5. Focus On User Experience
User experience is quite the buzzword, and for good reason. When you provide a rich user experience, you are going to make consumers happy, keep them coming back, and convert them into customers.
User experience is kind of a loaded word though, since it involves so many different puzzle pieces. For instance, website navigation is one part of the user experience. You want your site to be easy to navigate with a buyer journey in mind.
Each user click should direct the user to exactly where they want to go. This also emphasizes the need for a clear and concise menu and footer section on your site.
Site speed is another part of user experience. When doing website design, be conscious of what your integrating into the site. For instance, embedded video files can slow a site down, but you can embed YouTube code for the video instead to keep speed a non-issue.
Make Website Design Work For You
A powerful, consumer-minded website design is a sure fire way to increase conversions for your business. This makes it a top priority, but website design can be time consuming for busy business owners.
You certainly don’t need to go at it alone. You can always partner with a website design company with experience designing and optimizing a site for maximum conversions. Is your website design working for you?