6 Reasons to Choose WordPress for Your Website
To WordPress or not to WordPress – that IS the question. Especially if you are among the millions of small businesses across the country. In this case, it comes down to the best way to set up your company’s online presence.
In case you needed wakeup call, 1995 is long gone. As such, just having a landing page with your company’s name, address, and phone number is no longer enough. But how can you build a stunning website on a limited budget?
Well, open source tools such as WordPress offer the answer for many small business owners out there. Based on this, here are six reasons to choose WordPress for your website.
Reason 1: Open Source
Why is this important for you? Well, the answer is that you don’t need to go back to school to learn coding. In addition, open source means free. As such, you don’t need to waste your limited dollars on licensing fees to building and upgrade your WordPress site.
In fact, this means that you can use your website budget on more important issues such as managed WordPress hosting. Think of this as having an expert on your team who will help to optimize the performance of you site, thus helping your business to stand out from the crowd.
Another benefit of open source software is that you are not restricted as to how you use it. For the savvy, small business owner this means that you put together helpful dashboards to give you key metrics on your site’s performance.
Reason 2: Getting Started
Over the years a LARGE community has sprouted around WordPress. This includes designers, developers, and even opportunities for you to hone your chops. These include camps and other resources to support you along your journey.
Beyond this, you can download easy-to-use add-ons to extend the functionality of WordPress. Doing so will transform the software into a highly useful suite of solutions which you can use to help manage your business. If you are not sure where to start that’s ok as there is a massive plugin directory that you can reference. As such, you can build out everything from a contact form to a robust e-commerce platform for your business.
In addition, there are plenty of SEO (Search Engine Optimization) tools out there to help you make sure people not only can find your website but will also be able to navigate it. All of this means that you don’t need to be a rocket scientist to build a WordPress website for your business. It also means that the plethora of new tools make it easy to constantly update your website and by extension the face of your business.
Reason 3: Read All About It
Data is the new gold and one of the ways for your small business to take advantage of this truism is to focus on creating content for your business. This means that you need a blog or something similar to post updates about issues pertinent to your customers.
As such, WordPress’ built-in blog function makes life easy for small business owners. All you need to do is create content, post it to your site, and then let the world know about it. In addition to posting another advantage is the Content Management System (CMS) function within WordPress. This makes it much easier for a hurried business owner to make the most out of every new post.
Reason 4: Time to Move
The future of the internet is mobile and this means that you need a solution that will give you an easy way to build a website that will work on any number of platforms. In the case of WordPress, you needn’t worry as the platform is already optimized for mobile and this means that you don’t need to spend thousands on reformatting your site.
In addition, having a platform that is already optimized for mobile means that you don’t have to worry about new algorithms that give preference to mobile websites in search engine rankings.
Reason 5: User-Friendly
As mentioned, you don’t need a Ph.D. to set up and manage a WordPress website. Again, this helps to reduce the costs of setting up your website and it makes it easier for you and your team to keep it up-to-date as you move forward.
In addition, if your team changes, then it is easy to get any new team members up-to-speed on how your website works – this means that you don’t need to spend sleepless nights managing your website.
Reason 6: Customer Support
As WordPress is open source it means that you have no shortage of options to turn to when you are looking for a helping hand. Compare this to other tools where you basically have to go back to the organization that built your site for you, or rebuild a completely new one if they stop supporting you.
There you have it, six reasons to choose WordPress for your website.