6 User Experience Tips from Ashlynn Avenue That Will Help You Drive Success
Expecting an e-Commerce success without concentrating on user experience will not get you the numbers you desire; it might rather backfire and get you in the red. For Ashlynn Avenue it took years to realize how important this is. Give a round at the websites you shop regularly. What is on that website that appeals to you and would make you come back to it, apart from your desired products? It must be the navigational ease you enjoy, or how brilliantly the content is succinct or it could be the custom personalization that you like most.
Most probably, it’s a combination of all these, since to comprise a great user experience (UX), the above-mentioned design factors are very essential.
Altogether, UX should be instinctive and efficient enough to encourage viewers to rely on the product information you provide, purchase that product and come back to your website for more. The following tips will help boost your revenue, online presence, and transform traffic into loyal customers.
1. Simplify the shopping experience
Often customers find themselves lost or confused in between pages they click. Thin fonts, unfriendly contrast and troublesome navigation could get your customers walking the borderline of losing patience. Thus, aim for smooth navigation options and avoid scroll hijacking as much as possible. Give extra attention to the checkout process. Provide options for shopping as a guest or a registered returning customer also insert a sidebar that shows how many steps are left for final checkout.
2. Enhance website speed
A slow loading webpage is one of the best ways to get on your customer’s nerve or even make the big vein in their head pop. Each struggling moment can get them one step closer to your competitor’s site or even worse, abandoning the cart!
In order to eliminate latency and boost up page loading speed, a CDN (content delivery network) is very effective. It delivers content and web pages on the basis of geographical location of a user, which means the server nearest to the user responds by enabling the site it wants to view. This ultimately reduces the total amount of time in receiving, processing and acting on requests.
3. Build trust
Almost 60% of customers agree on not purchasing online due to lack of trust seals. Therefore, include HTTPS in your page ranking to confirm security of your e-commerce site. Since only HTTPS is not enough for gaining consumers’ trust, you could try managing an approval from third-party companies to reassure your site’s success.
For further trust establishment, display your site’s privacy and security policies beforehand and be transparent about customer service through different links.
4. Enticing product images
Show what your customer is going to spend their money on, include big and high-quality pictures of your product to cover every possible detail from different angles. Attractive images can go a long way in describing a specific item to the shopper, without even asking questions about it. This will not only work as a customer convincing tool but would also reduce customer service traffic.
5. Highlight comparison and selectivity
Since the customer cannot touch or see the product in person, it is better to make ways for them to know the product as closely as possible in the virtual world. Reviews and user ratings can give them a clearer idea about the item they are looking at, whether it is actually worth the money or just a pretty thing to the eye. Allow buyers the facility to compare different products in different windows if your site sells homogenous items.
On the other hand, don’t overcrowd your page with more than one product descriptions. Clarity is key to success for e-commerce sites. Make the customer click on a product through selection and then take them to a different window that provides all necessary information and pictures.
6. Learn recapture tactics
Understand this – there are visitors and then there are buyers. Not every visitor who visits your site will buy something but make sure you give them an experience to come back for. They may be just browsing your site or created a shopping cart and forgot to checkout.
In order to bring them back, use some recapture tactics such as SMS for registered buyers or email notifications to keep your store alive in their mind. Coupons and special deals also allure shoppers to come one step closer to your channel and many steps away from your competitor.
An e-commerce site must assume user experience as utmost priority. A good experience at your site would make the user come back wanting for more; ruin their first experience and you are in the black list forever. Provide as much freedom as possible to the buyer through selection and comparison options, visually attractive yet detailed images, faster webpage speed etc. Learn some recapture tactics as well and establish trust of your buyers to give them a simple, trouble-free shopping experience.