A Business Guide to Going Global
Whether you want to expand your business to another country or go worldwide, growing your business into other regions comes with many complications, including legal necessities, language barriers, and extra competition. To ensure that your expansion is a success, this guide discusses some of the key steps that you will need to follow to grow your business globally.
Utilize Inbound Marketing Tools
Online marketing is one of the best ways to connect with a worldwide audience, especially if you do not have offices within multiple countries. Potential customers from all over the world can see your online content, and this can be helpful in gaining custom from other countries outside the UK, such as Spain. The best ways to connect with a global audience through your marketing include creating a blog on platforms such as WordPress, which are accessed by users across the globe, using social media to communicate with the billions of Facebook users around the world, and PPC advertising schemes to allow your ad to be viewed by hundreds of people with relevant interests, regardless of their location. Angelfish Marketing can help you to expand your inbound marketing campaigns that enable you to connect with more customers than traditional marketing methods such as print advertisements allow.
Consider Legal Implications
When deciding to expand your business worldwide or to another country though, you must be aware of each country’s laws and the legal necessities behind opening up a business in each country. Each country has a different set of documentation that you will need to fulfil. For instance, to create a business in Spain, there are a number of VAT restrictions, and you will also need to acquire a unique tax identification number in order to register your business with the authorities and to open a business bank account. You will also need to register for social security, get a license for regulated professions, register at the tax office, and get a tax identification code.
Create a Global Fulfillment Centre
If you are planning to base your business out of the UK, potential customers may be reluctant to invest in your business due to high shipping costs to other countries. If this is a problem, you need to create a global fulfillment center which can reduce the cost of shipping and enable customers abroad to receive their goods in as little time as possible.
Adapt Your Products
You should also make sure that you are able to adapt your products to the tastes of a global audience, such as incorporating different cultures into your products by adding extras, changing the name of products, or choosing the products that you will be selling wisely. You can determine what needs to be changed in order to sell successfully by conducting market research, which will enable you to have some understanding of the demand in certain countries and what your potential customers there may find appealing. It will also be easier to do this if you are able to employ native managers in different countries who are able to contribute their cultural knowledge and have some understanding of the country in question.