ahrefs semrush ubersuggest comparison
Ranking at the top of the search results and generating free traffic to your site is no easy task. The ultimate goal of starting a site or running an online business and powering it through the endless supply of visitors and daily searches provided by Google is a dream we all wish for. However, for the majority of sites on the internet… that is just a ‘dream’.

The truth is, only a small percentage of bloggers, site owners, and brands will actually put in the time, work, and effort to make it happen. Not only that, but only a small subset of them have access to the right tools, technology, and SEO knowledge to make it happen.

With this in mind, today we are going to cover not only why it’s important to understand what it takes to rank at the top of Google, but why it’s important to use the best SEO tools and all-in-one platforms available.

Why Every Site Owner Needs a Reliable SEO Tool and Platform

For site owners and businesses, having a site online is all about creating content and value for a target audience. The easy part is going live with the site, creating quality content and marketing it through paid advertising.

The big areas of frustration often come when trying to create the right content, choosing the best titles, and making sure it ranks in Google. This is where the majority of effort should be placed, but also where many site owners give up or get it wrong.

The best way to approach SEO is to take advantage of the many different tools and solutions out there that can instantly analyze important keyword and traffic data trends that would traditionally take someone endless hours if they were to do this manually. Such solutions can also help with the overall site ranking process by tracking keyword movements and running site audits.

Today we are going to take a look at three great solutions for everything mentioned above. Read on to discover the many tools, features, and benefits to using solutions like Ahrefs, SEMRush, and Ubersuggest, while also finding out which is likely best for you!

Ahrefs

ahrefs dashboard ui
The name Ahrefs has always been a well known and branded name in the SEO space for many years now, as they offer an advanced all-in-one solution for everything related to organic keyword ranking, search traffic campaigns, site audits, and competitor analysis.

Through the use of their platform, site owners and brands of all sizes can create detailed projects and reports on both their own site properties and that of their competition. What makes Ahrefs often stand out from the crowd is the massive amount of data accessible through their Site Explorer, and how often they update with new stats and search movements.

The platform is also trusted by marketers and brands of all sizes, including the likes of Facebook, Adobe, LinkedIn, Netflix and Uber. However, being the most well-known and branded SEO platform in this space also comes with a hefty price tag in comparison to smaller keyword tracking solutions–which often makes it a desirable solution for bloggers and small business owners, but potentially out of their price range.

Ahrefs currently offers a 7 day trial on their site for $7, which requires credit card payment at the time of sign up. Once this trial ends, a user will need to upgrade to a monthly subscription, which starts at as low as $99 per month.

SEMRush

semrush dashboard ui
Along with Ahrefs, SEMRush is another power player that has established itself amongst the most well-known and recommended solutions in the SEO industry. However, unlike Ahrefs, SEMRush offers an additional focus on paid pay per click marketing and social media marketing metrics as well.

Through their all-in-one SEO platform, users can run keyword and domain reports to view search traffic estimates and rankings. For improved stats and tracking, it’s best to set up a new project for each of your sites. The same can be done with competitor analysis, as you can look up all search data based on the domain name of your direct competitors, or also see what sites rank for relevant keywords you might be going after.

Other useful features on the site include the ability to run site audits, which let the site owner know of any on-site optimization and improvements that can be made, and there is also the option to see what type of traffic and paid PPC campaigns are being generated by your competitors or other sites in your niche.

Also, like Ahrefs, SEMRush offers a free trial, but there isn’t a $7 fee attached to it. A credit card is required, as free trials will then convert to their $99 a month plan.

Ubersuggest

ubersuggest dashboard ui
While Ahrefs and SEMRush are two popular names in the world of SEO and search rankings, they aren’t the only players in the game. Ubersuggest is a powerful all-in-one SEO platform that was created by Neil Patel in an effect to cater to the needs of site owners and brands of all sizes but without the higher associated costs that come with other premium tools.

Ubersuggest is quite easy to use, no matter the level of experience a site owner or blogger might have. When visiting the site, all it takes is a quick submission of your preferred keyword or domain name, and click the search box. There is also no need to sign up for a free trial or even an account when accessing the site for the first time.

Ubersuggest offers free searching on their site, with daily limitations. Once these limitations are met, users will need to create a free account and connect to their Google Search Console account to better track and manage their site campaigns.

Search features and tools offered by Ubersuggest include many of the similar ones already mentioned in the Ahrefs and SEMRush profiles. Such tools include keyword reports, detailed competitor analysis, project reports for individual sites, keyword ranking difficulty scores, site audits, and more.

As mentioned, Ubersuggest is a free tool for limited use and requires no immediate sign-up. However, to unlock all features, it’s best to sign up for a free account and to also take advantage of their low-cost monthly memberships that start at just $29 per month.

Which SEO Tool is the Winner?

Of the many different tools, solutions, tracking solutions that site owners and marketers have to juggle on a daily basis, SEO has to be at the top of the list in terms of importance and priority. Site owners will also need to factor in costs and time management when choosing the best solution for them as well.

With all of this in mind, we decided on Ubersuggest as the best SEO tool and platform out there for site owners and bloggers of all sizes.

This ultimately came down to their pricing structure, which allows for a much more affordable experience, while accessing nearly the same tracking tools and features that higher-priced solutions offer. It was also quite annoying to find that neither Ahrefs nor SEMRush would allow site visitors to run any free reports without signing up for a free trial.

At the end of the day, the SEO tool and solution that you end up going with is only as good as the time and effort that you put into it. Throwing this concept into the equation, Ubersuggest is also one of the easiest SEO platforms to learn, while not having to dig through endless reports and complicated interfaces to figure it all out. This is ideal for site owners and bloggers on a budget, but also effective enough for larger brands and multi-site agencies.

If you are currently in the market for an SEO tool to help with the optimization of your site, it’s content, and the continued improvement of search results and traffic, be sure to consider each of the options laid out above and see which is best for your goals and budget.