Building Your Blog: The Most Important Thing You’ll Ever Do and Why
If you want to launch a blog, the most important thing you will have to do is choose your niche and the topics that you will write about.
This may be obvious to you if you already have a clear idea of what you want to write about in mind. But for many bloggers, it is the hardest part of the process of launching a blog.
Here are some tips for choosing your niche as well as determining the topics that you will write on.
Don’t Go Too Narrow with Your Niche
First of all, you will need to decide on a niche. Blogging websites like blogging.com can help you here. You might already have a clear idea of what you want to write about, or you may have no idea at all.
Before you decide on your niche, do some research. If you plan to make an income from your blog, you’ll need to make sure you don’t go too narrow with your niche.
If there are only a small number of people who are interested in your niche, it might not have enough potential to make any money.
On the other hand, you don’t want to go to broad either. If you want to launch a travel blog, for example, simply focusing on travel will not be niche enough, and you will find it hard to compete.
Instead, you will want to choose a sub-niche to focus on that is still large enough to attract enough visitors to your blog.
Choosing Topic Areas to Focus On
After you’ve decided on a niche, you will need to come up with topics on a regular basis. This is one of the biggest challenges many bloggers face.
It can help to have a clear idea about what your readers want, so remember that people seek out content online because they are searching for one of a few things including information, answers, entertainment, and advice.
Whatever niche your blog is in, you will only be able to grow it and start to make an income from it if you provide your readers with what they are looking for.
Depending on the type of blog you are writing, start by brainstorming the types of answers your target readers have. Or think about the types of things that they look for when they want to be entertained.
Research your competitors and find out what topics they are posting about. This can be a great way to get ideas, but just make sure you don’t make your posts too similar.
The more blogs you create, the more ideas you will have. Soon you will probably have more than you could ever write about. But just make sure that every post you create has a purpose and make sure you know what value it provides.
Over time, you will find that some blogs are more popular than others, and this can help you when you create future posts.
Focus on Being Original
Whatever topics you write about, always try to be original. Millions of blogs are published every day, but a lot of them will be on similar topics. One of the great challenges of blogging is making your blog stand out from the noise, and creating original content is one of the ways you can do this.
But how should you do it?
One option is to look at a topic that has been done to death in your niche and to then find a different angle on it.
Is there a common question that readers in your niche always seem to ask, and where the answer provided is always the same? Then provide a different and unexpected answer.
You may find that going against the grain is controversial. Many people might disagree with you. But controversy is good for getting noticed. More people are likely to link to your blog and send more traffic your way, so it can be a good tactic.
Try to think of areas that have not been covered in your niche. Or find areas that have been covered often, but then write the most authoritative content you can.
Make sure that it is the best piece of content on a particular topic, and then promote it. If the content really is the best out there, it’s almost certain to attract links.
Start Your Successful Blog
Launching and running a blog is hard work. In fact, it can turn into a full-time job. But you have to get your niche and your topics right.
Use the tips above to do just that, and start building up a successful blog in no time at all.