Common Design Traps in Business Websites
It has been proven time and again that an effective website can make the difference between a business that’s barely scuttling by and one that is throttling the competition. Since more and more people do their shopping online, the website is essentially the storefront in the modern age. Just as customers would be turned off by a store that was shabby, dirty and run-down if they entered, so too are they singularly unimpressed by sites that fail to deliver on promises made by the company. That could mean that the design is off-putting or ugly. It could also mean that there are fundamental issues with the website that prevent the customer from having a satisfying experience.
Web designers are in great demand because it is not an easy task to deliver that kind of experience without falling into some common traps. These are the traps that can easily befall an amateur web designer, which most business owners tend to be. Yet many of these CEO’s attempt to take on web design for their site, especially if they are in the early stages of their business and are hoping to save a little money. You have to be honest with yourself about your skills. If you think you can pull it off, you should go ahead with the knowledge of all the places that you might go wrong in your head, so you can make sure to do whatever you can to avoid these troublesome areas.
Another important part of the business website experience is the SEO factor, and SEO Resellers Canada is a wise choice for those business owners who want to ensure that their site raises high in search rankings. Here are some of the reasons that business websites go awry in their design.
The Slow Load
First and foremost, before any concerns about the site’s attractiveness are even considered, you must be sure that the site runs smoothly. With so much competition around, you can be sure that a customer who looks to move to a certain page on your site and watches it load forever without ever getting there will move on quickly.
A Clutter-Less Experience
You might want to cram as much as possible about your business onto the site. That could conceivably lead to pages that are overburdened with so much material that the customers get confused. It’s OK to want all that info; just space it out on different pages, between which site visitors can easily navigate.
Lack of Intuition
You’ll hear the term “intuitive” in the digital world, and it’s a generally a good thing. In terms of your website, it means that you should be able to get from Point A to Point C by first making the obvious step to Point B. If your site makes it seem that the same process also includes Points M and X, your site is not intuitive, and customers will get frustrated.
Keep in mind that having a well-designed website doesn’t just mean that it’s good-looking. It also means that your customers can get where they need to go with minimal effort and stress. If not, you’ve fallen into one of those dreaded traps and you need to extricate yourself as quickly as possible.