How to Create a Trustworthy and Successful Brand on the Internet
When it comes to creating a successful brand on the internet there are a lot of things you need to keep in mind. The first is that it’s extremely easy to create a brand by going live with a website or blog, but it’s not so easy to actually “create a successful brand”.
When looking at the internet today we can see that there are now over a billion active websites online. This includes websites, forums, blogs and everything else that’s currently generating new content on a daily basis. With all of that in play, it now means it’s more important than ever to not only just create a brand and a website, but to also provide value to an audience and do it better than the competition.
Branding Tips for Leading Industry Experts
To help with this process, we’ve reached out to several industry experts to get their expertise on what it takes to build a successful brand on the internet today. Each of these experts have been in the industry for quite a while now have experienced the highs and lows of what the internet has to offer. At that same time, no matter what obstacles or rebranding issues may have come into play, they are still at the peak of their success and growing their audience reach and trust on a daily basis.
Be sure to implement their tips and see how it can help grow your business in the process.
“If you want to build a successful brand and business on the internet, you need to actually first treat it like a business. Something I commonly see happen is someone will go live with a website or a blog and think it’s easy to attract an audience and make money online. However it’s actually the complete opposite. Just because it’s easy and cheap to go live with a website, it doesn’t mean it’s going to be successful. You have to put your blood, sweat and tears into this project and make it your life’s work, while also building a legitimate and successful business in the process. This is how I’ve always personally treated my business and each site I create, which has allowed me to be in the industry for over 20 years now.”
Zac Johnson of https://blogging.org.
“With so much content and distractions on the internet today, it’s important to make a great first impression. One of the best ways to accomplish this is to actually have a logo that represents your brand and also one that stays in the minds of your audience. It doesn’t matter if you are selling something, providing value, or have real customers throughout the world… a logo can do wonders for your brand. Also make sure to rebrand all of your social profiles and websites with your logo so that your audience will familiarize themselves with it. The internet and social media is giving exposure to brands 24 hours a day, 365 days a year. Make sure your brand is gaining trust and loyalty from such exposure.”
Srish Agrawal of https://www.logodesignteam.com.
“Being in the email marketing and B2B business area, we have found that growing a successful brand and business is completely reliant on the success and testimonials of your clients. With so many different competing services on the internet today, nothing speaks louder than a personal recommendation or testimonials on your site from real customers. Not only is this great for your brand, it’s also a clear indication that you have a real business that works for your clients.”
Tim Bourquin of https://www.afteroffers.com.
After reading through each of the expert tips above you should now have a few ideas on what it takes to create a successful blog, brand, or business on the internet today. The common theme across all three of the expert answers is that you need to provide value to your audience and gain their trust in the process.
Follow these tips and you should continue to find success on the internet, whether it be through online business or simply branding yourself as a trustworthy company or service.