How to Improve Your Online Presence and Conversion Rate
Are you struggling to appear at the top of the search engine result pages?
Do you not know the best ways to market your website and brand?
If so, you have come to the perfect place, because we are offering some informative tips on how you can successfully improve your online presence.
A 2017 SEO Strategy
One of the biggest problems with your online marketing efforts is that you don’t have a strategy in place.
While it might be easy just to do what you think is best for your brand each day, you will be unable to meet your marketing objectives if you do not set any.
From keyword research and SEO audits to citation websites and adding and updating content on your existing articles, you must develop a 2017 SEO strategy that will boost your online presence and brand reputation.
Utilise Social Media
You are making a big mistake if you are failing to use social media to promote your brand.
It was reported that 2.8 billion people were using social media by the end of 2016 – which is up by 21% from 2015.
You can therefore promote your website, services and brand to a considerable number of people across the world.
What’s more, if you have the budget, you can develop paid social media posts that allow you to reach your target audience, even if they don’t follow your page.
Not only will this encourage more people to like your social media pages, but it could also lead to brand engagement, website traffic and could boost your conversion rate.
Email marketing allows a company to effectively engage with their subscribers and past customers on a more personal level.
It is here that you can make a subscriber feel like a VIP, as you can provide them with exclusive deals and news that will encourage brand loyalty and could drive product conversions.
You must therefore write a grabbing subject line that makes a subscriber want to click on the email, and incorporate copy that makes them fall in love with your brand or product even more.
You should therefore work alongside a talented graphic designer, who can develop an aesthetically-pleasing email template that complements your brand and content needs.
When creating an email marketing campaign, you should provide the subscriber with:
- A welcome email (74% of subscribers expect one)
- A personalised experience
- Benefits of a product or service
- Exclusive offers or news
- Great copy
- A great design
You should also feature actionable language, such as “download”, “reserve”, “buy” or “ask” – which you should certainly incorporate into your call to action to drive conversions.
One of the best ways to boost your brand awareness, improve your presence in the SERPs and encourage more internet users to visit your website is with a content marketing strategy.
Not only should you be regularly posting well-written blogs onto your website, but you should also research your competitors’ posts to see what they are doing well – and then do it better.
Don’t forget to use social media to promote the articles online, either. You will be glad you did.
It is important to review your marketing strategy every year to ensure you become an industry leader, instead of struggling to keep up with your competitors.
So, what are you waiting for? Action all the above tips to start boosting your online presence and bottom-line.