How to Improve Your Website in 6 Simple Ways
Improving your website lets you achieve your goals, whether this includes generating more enquiries, increasing awareness or achieving a higher volume of sales. Crucially, by making your website better, you enhance the user experience and boost SEO so your site ranks highly. Sites like http://www.ben-austin.co.uk/ can give you some tips from a professional in the industry, but here are some basic strategies to get your website in tip-top shape.
Create a blog
Adding a blog to your website means you can create content that showcases your expertise. This encourages visitors to keep returning to your site in order to read your posts. Importantly, search engines favour those sites that maintain a blog, so it could boost your search rankings.
If you already have a blog but want to make it more impactful and increase audiences, make sure you post regularly. Add unique content that’s of use to your viewers and helps them solve a particular problem. Make use of images or infographics to explain complex information, or transform how-to types of content into video.
Check your page loading times
No matter how eye-catching your website looks, if it’s slow to load, you’ll drive audiences away. In fact, just a two-second delay in page loading can see up to 87% of users switching off. Heavy images and files are often to blame for dragging speeds down, so consult web experts to carry out a speed analysis of your site.
Make it responsive
With over 60% of online searches now taking place on a mobile device, it’s vital that business owners ensure their website is set up for easy viewing on other devices apart from a desktop computer. Known as responsive design, this involves creating a web design that adjusts its size according to the device it’s viewed on. If you want your website to thrive, making it responsive is easily one of the most important decisions you can make. Plus, it will boost your SEO.
If you want to get your brand name out there and gain wider audiences, use your website as a platform for spreading awareness. An effective way to achieve this is to ensure you incorporate social media buttons on your site, so that users can easily click onto your social media pages, and share, like or comment on your products or information.
Fine tune navigation
Can users easily find what they require on your website? If not, you might need to reconsider the navigation of your site with the help of web professionals. Improved navigation makes it easier and more logical for users to know where they need to go to find what they want on your site.
Clearer call to action
Are you getting traffic to your site, but not getting the desired conversions? Perhaps your call to action isn’t obvious enough. Make sure users know what you want them to do from visiting your site, and include a clear call to action close to relevant points on a page. Include buttons that stand out, with actionable text, such as ‘download’, ‘call for a quote’, ‘go to checkout’, or ‘subscribe now’.