How to Utilize the Comments Section for the Organic Performance of Your Blog
As a blog owner, you keep exploring to find out how to popularize your blog and end up doing anything and everything suggested.
You know the significance of quality content, SEO, and social media in bringing your blog to the present level. But, does that yield the required results?
Not sure? Well, this is because even the elements, often underestimated, contribute significantly to the search engine optimization of your blog. And those successful bloggers have tapped these as well.
The comments section of your blog is one such resource. You can increase the reach of your blog by utilizing this section well.
Read on, if you want to know how!
1. You Must Invite Visitors to Comment
Comments on your blog speak volumes about how much your content was valued by the reader. Did the user just visit the blog, or he read the complete post; can be ascertained from the relevance of the comments left by the visitors on your blog.
So, comments are definitely a good thing. In my opinion, the best way to encourage people to comment on your blog is by concluding the post with a call to action like “share your thoughts on this topic” etc.
The visitor who reads your blog post is interested in the topic and this is why he read the whole thing. If he has more points to add to the topic, he will do so in the comments. Else, if he disagrees with something that you have posted, his comments will give you fresh perspectives of the matter.
Some visitors also have queries about the subject which they post in their comments. You can help them with your replies.
2. Always Respond to Their Comments
Responding to the comments on your blog is one of the best ways to encourage your audience to comment.
And, Google loves relevant content coming in the form of comments. So, it is also essential for the search engine optimization of your blog.
Visitors who leave comments on your blog expect you to respond to these. And, responding back makes them feel valued.
It can trigger a series of meaningful conversations, encouraging other visitors to join. So, it can trigger some activity on an otherwise dull blog. And, don’t you know that Google loves activity?
3. Do Identify What People like to Read
Comments are often a very good source of feedback for you. While you feel complacent with the belief that you have written one of the best posts, the reader might not feel so!
Visitors express their opinions through comments. And, at times, when they do not like what you have written, they might post some feedback comments.
Not everyone is equally fond of reading and accepting every word that you have written. Some of them have their own perspectives and opinions about different concepts. And, they might even disagree with yours.
Never know when you might get some of the best improvement ideas from such feedback!
Honestly, even the visitors who criticize in their comments are a boon for you. They share their perspectives on your blog, giving you an access to varied viewpoints. You might get to learn something wonderful out of this.
And, this could boost a sequence of meaningful conversations encouraging many other visitors to comment on your blog.
And, positive feedback is motivating too, obviously!
4. Use It to Connect and Engage
Comments are a good source of back-links. Yes, you heard it right!
It is a common internet notion that most of the people who comment on your blog are actually doing so to get quality back-links. And, what is wrong with that?
In return, you are also getting quality conversations on your blog. Moreover, if you feel that the comments are irrelevant or spam, you can always disapprove or delete them.
Relevant back-linking in the user comments increases the SEO of your blog. Google loves quality sites linked from the comments section of your blog. And, you must start loving whatever Google loves, if you want your blog to do well.
Everyone wants to build new connections. The comments section on your blog organically invites like-minded people to visit your blog, leave comments and connect with you. It is a good way to make more internet friends from the same domain.
5. Leverage It to Increase the Length of Your Content
User-generated content, in the form of comments, is one of the best ways to boost your blog’s organic traffic. Longer content gets more attention from Google. And, the comments section is also considered as a part of your content. And, it aids in organically increasing the length of the content.
Comments also increase the keyword variety on your blog. The good quality comments relate to the subject of the blog. And, the relevant and quality keywords thus help in increasing the quality of your blog altogether. So do the quality links.
But, if the comments are irrelevant, the impact is the opposite. Broken links and irrelevant or copied comments can only harm your blog. So, beware of such comments. And, don’t allow these just for the sake of including some comments on your blog.
Many bloggers are removing the comments section from their blogs. But, this is going to be detrimental to the search engine performance of their blog.
There are ways to manage the comments on your blog. And, most of the times, you can clearly differentiate good quality comments from the irrelevant ones.
So, deleting the bad comments is obviously a choice that you can make.
When it is about the SEO of your blog, you cannot skip anything just for your convenience. Instead, do spare some time and hard work for the comments section of your blog as it can do wonders for your blog.
Even the best SEO companies are leveraging comments section for the organic performance of websites. So, don’t be a lazy blog owner when you could be an efficient moderator for your blog. Rest is up to you!
Jin Markov is a Content Writer with GoodFirms.co, a research firm in the USA. He has an experience of 6 years and has been writing on areas related to blogging, SEO, and content marketing.