How to Do A Keyword Research for Your Amazon Product?
Amazon is a marketplace that has occupied the internet when it comes to product search. Actually, Amazon has millions of users, which is why the majority of business owners, as well as sellers, try to sell their product on Amazon.
However, being a normal search engine, it is important to make sure that your products are visible to potential customers. And this is where keyword research comes in. Either way, if you failed to do a simple keyword research, there is a possibility that your product will not be visible to millions of users.
Even so, there are lots of guides on the internet discussing how to perform a keyword research accurately.
Nevertheless, if you are one of the many Amazon sellers who want to know how to do a keyword research for their Amazon keyword, then you have come to the right place.
In this content, we will show how to do a keywords research in just a few simple steps.
How to Perform a Keyword Research?
1. List all your seed or basic keywords
This step is very important simply because if you miss any essential feature of your product, it will not be measured especially when the searching process is already done. With this mistake, you’ll be able to lose plenty of potential buyers.
That is why, when doing this step, make sure to learn and understand your product very and carefully write down all the features of your products.
2. Narrow down your Keywords by using an Amazon Keyword Tool
When doing a keyword research you can prioritize it based on buying intent, competition, and search volume. However, there are lots of keyword tools available that can help you in doing a keyword research for your Amazon product.
Nevertheless, one of the most popular tools is the WordTree Amazon keyword tool. This tool, on the other hand, will help you to grow your search traffic, monitor your niche and research your competitors.
You can also use, trending keywords as well as auto-suggested keywords.
3. Group your Keywords
Once you have narrowed down your list of keywords, it is now the right time to give them a structure. You can set your keywords by business value, parent topic, or search intent.
However, some marketers tend to focus on keywords that have a commercial intent since they can drive more or higher sales. Nevertheless, as you identify these keywords make sure to choose the one which you think can give better results.
Prioritizing is the last stage in your keyword research. It’s something that takes place certainly as you go on with the other steps. However, when doing this phase there are important things that you need to consider like:
- The traffic’s ROI
- Probabilities of ranking
- Level of competition
- Keyword group’s potential traffic
Either way, you should always keep in your mind that you are not looking for an easy way to rank but a way that can give you highest ROI.
A keyword research is not easy and straightforward. It takes time and requires hard work, but the good thing is it will definitely help you to become successful. Nevertheless, by following the steps above, rest assured you will be able to do a great keyword research for your Amazon product.