Will SEO Still Be Important In 2020?
Search engine optimization (SEO) is the strategic process used to help your website appear on a search engine results page. SEO can be tricky because it requires knowledge of search engine algorithms that often change.
But if search engine algorithms are routinely changing the way websites are ranked, is it really worth spending time researching keywords and carefully generating content with optimized title tags, headers, and meta descriptions?
Short answer: yes.
SEO is still a relevant part of digital marketing
Algorithm changes often reward high-quality content. Because of this, marketing agencies and companies believe that they’ll rank highly as long as they post content their readers love.
But search engine crawlers still rely on keywords, backlinks, and more to find and rank websites their online users are looking for. That said, while high-quality content is great for providing backlinks and making your readers happy, that content is only one part of your company’s content marketing strategy.
Great content isn’t worthwhile marketing if no one is able to find it.
Why will SEO still be relevant in 2020 and onward?
SEO will continue to be relevant as long as online users continue to use search engines. The current search engine shift is related to how online users are using those search engines.
For instance, AI technology has led many people to begin using voice search when they look up questions or topics on Google, Yahoo!, Bing and other search engines. This hasn’t made SEO irrelevant but instead has changed the way crawlers search for long-tail keywords.
Because search engines are still the primary method people use for finding information, it’s important that your website is able to be listed on their results pages. Google currently accounts for 62.7% of all U.S. desktop search queries and receives 63,000 searches per second. The best way you can connect with the people making those searches is by using SEO.
SEO is what makes your content visible
Your business may create content that has high-quality information and a relevant topic for your industry, but without SEO that content won’t be successful. When your content hasn’t been optimized, the only way crawlers will be able to find it is through backlinks.
Backlinks are a great way to boost your search engine optimization, but it’s not efficient when it’s the only process you’re using for SEO. When you rely solely on backlinks, you’re relying on the chance that other people in your industry will link back to your content or share your content on social media.
Depending on the industry you’re in, it’s not likely you’ll receive a lot of shares on every content post your company makes. That means your efforts to create great content is wasted unless you’re creating content that’s specifically designed to be noticed by search engine crawlers.
Keywords are vital to your content’s success
Search engines may not crawl for keywords like they used to. But keywords are still an important part of making your content rank higher. You just need to know how to use them correctly.
Start by using the right tools to find the best possible keywords to rank for. Keyword research tools such as Ubersuggest, SEMrush, and Keyword Tool can help you locate keywords that online users are searching for online to discover your website.
Once you’ve identified the keywords are the best for you to use, incorporate them into your online content in a way that’s natural. Long-tail keywords and shorter keywords are both great options to use.
Long-tail keywords are making headway in search engines right now because of the popularity of voice search. But shorter keywords are still important because of desktop and mobile users.
These keywords, especially local keywords, will help search engine crawlers find your website and rank you higher on the results page. This means online users will be able to find you and your content will make an impact when it comes to the customer conversion process.
But not all marketers have the time and energy to include SEO in their content marketing. This is a major problem because when your business doesn’t make ongoing SEO efforts, your business runs to risk of losing your spot on your search engine results pages.
Competitors will use that opportunity to outrank you on those same pages and they’ll happily take your customers, too.
SEO is vital to your website being found, attracting new customers, and growing your business. You can have the best content and the most well-designed website, but those features don’t mean anything if customers can’t find your site.
So what can you do if you don’t have the time or energy to put SEO strategies into your content marketing? You need to spend time operating the rest of your business and ensuring your existing customers have a great experience, after all.
Fortunately, this where white label SEO comes in.
SEO resellers can help you optimize your content
Marketers may not have the time to optimize their content for search engines. A white label SEO reseller is able to create the optimized content you need for your website so you can get all the benefits of SEO without having to worry about best practices and changes in the SEO market place.
SEO resellers have an established process to create high-quality content, leverage editorial relationships, find link-building opportunities, and scale results. What’s more, you can expand or scale back your SEO plan as needed.
Content marketing can be challenging because of the different components that need to go into it to make it successful. Without high-quality content, your search engine results sink. And without SEO, no one can find your website.
You need to find a balance between quality content and SEO to succeed on your search engine results pages. That said, if you need help optimizing your online content to reach a wider range of customers or you need assistance with setting up an SEO plan, don’t be afraid to reach out to an SEO reseller.