Landing Page Popup Best Practices
Pop ups are not usually associated with a nice thing. Actually – they are rather associated with pure evil blocking websites and deterring people away. Remind yourself of all these moments you were searching for something and malicious advertisement prevented you from it in a very effective manner. It was quite annoying, to say at least, right?
However, would you trust me if I tell you that popups can actually be user friendly? Would you believe they really can make a difference in conversions and making good first impression? Because they really can! But there is one crucial condition to be met. In order for a popup to bring value you have to give it a value. Truthful and beneficial value for your visitors.
When your potential customers land on your landing page what they should understand from the very beginning is the fact that what you offer has value for them and they can benefit from that. With a high quality and attention grabbing popup which will not block whole screen without exit button to be seen the effectiveness of your landing page can significantly increase!
Landing Page Popups Best Practices
If you are looking for ways to improve your landing page performance adding a nice popup to your landing page template can be a way to do that. However, they must comply with the best practices as otherwise they won’t be effective. Let me quote you three the most crucial practices so you don’t make a faux pas with yours.
1. Offer Something Valuable for Your Visitors
If you wish to increase the number of your email subscribers even a popup of a highest quality won’t work miracles. What you need to do to in order to boost it significantly is to offer something valuable what will be appealing for your potential customers. This way you can also show them the quality of your work and inspire more trust. And I don’t think I need to convince you that we all love free giveaways 😉
2. Test Your Popup on Mobile Devices
Nowadays people are connected constantly as usually they browse the Internet on their smartphones. Your target customers are not an exception. Therefore, when you create your popup you should always test the look of it both on desktops and mobiles. And tablets if you want to be super precise. If you use a popup maker of high quality to create yours it will enable you to see how your popup looks on all types of devices. So make sure you use appropriate tool to create yours and make the look on the mobile phones divine as it will be most frequently seen.
3. Make a Popup Simple
As popup exists to act upon instantly and engage visitors right away you should never put in your popup a lot of information – limit yourself only to necessary bits that will clearly outline what a visitor signs up for and what beneficial comes with that. Also, don’t require your potential subscribers to provide you with address, date or birth or names of parents. What you need is their name and email address – don’t go over the edge asking for unnecessary data which will not come in use anyway. And rather uninspired than inspire trust 😉