Make Your Website Stand Out In A Niche Market
As of June, 2017, the total number of websites was over 1.7 billion! While it is true that about 75% of these websites are not active, it is still an overwhelming number. It’s a big world, and joining highly competitive markets can be a daunting task. Having specific direction and a niche website with a targeted audience can help you stand out in a sea of endless competition.
Setting up an effective website may be easier said than done for some business owners. There are still usually a good amount of questions…
What are the best ways to get started? Let’s break it down:
Develop Your Unique Brand
If you want a respected, effective brand, your website should be more than a mere money-making system. There should be passion behind what you are sharing with your audience.
The World wants to know “why” you are in business A mission statement is key, as well as setting your own website objectives. Your unique values should be reflected in a clear vision statement that tells your audience three important w’s (who, what, and why).
What makes you the best?
Setting Up A Website
What sort of results do you want to see from your website? Where do you want your audience to go?
What do you want them to take away from their online experience? Is your website one that is static or one with constant organic growth?
Utilizing specialized themes allows for easier integration of your business brand while also providing relevant plug-ins to help further connect to a niche community.
It’s important to note that specialized niche themes such as this exist, as certain products cannot be promoted on “typical” platforms for social media. Having a website theme catered to a specialized niche audience is key. There’s nothing generic about being niche.
Setting Up A Domain
In short, if this is something you haven’t done yet… you need to get on it! Ideally, you will land a “.com” domain that is short, sweet, and easy to spell. Consider one that also ties in with a brandable business name.
Certain niches will inevitably be more saturated than others. For those that have had all keywords carefully catered to, it may seem that finding that perfect content to help your business stand out is impossible.
By working alongside marketing agencies that specialize in the same niche, you can be sure to target the right audience.
What will a specialized niche agency do for you?
Using Niche Directories
High quality, niche-specific directories are another great way to get people talking about your business online. Finding a niche link building resource and having your business name and brand listed on these other websites creates important backlinks that boost your search rankings.
The idea is to stand out. Be sure your business does – ensure that real time, care, and attention to detail are put toward every element of your website and its growth.
When you take your business and yourself seriously, you know when you can or cannot devote the necessary and precious time to accomplish these goals.
There is a great deal of care and countless meticulous details that go into separating your business from others online. With the reward of realizing your niche website, building a team that can help create engaging and effective content is the next true hurdle. Take your time! Find the businesses that are right for your business.