Relevance of SEO in Online Marketing
Before discussing about the relevance of SEO, it is primarily important to understand the concept of SEO. What is SEO? Search Engine Optimization or SEO refers to the process of improving the visibility of a website in a search engine’s results- often referred to as “organic”. Now, for any internet based company, like a UK small business forum or a website the prime weapon at its disposal is its advertising capabilities. This helps in reaching out to newer customers and expands the business every day. Nowadays, most online users rely heavily on rankings of the websites, which means they favor the websites that come up top of the list when searched on search engines. Therefore, taking the initiative to properly optimize your online venture on a search engine might yield wonderful results and it might even help in expanding business exponentially.
For every online entrepreneur out there we have seven solid reasons as to why SEO should be undertaken by the company:-
1. Organic or Unpaid SEO works
The myths about organic or unpaid SEO not yielding results are false and allegations have been made over the decades. But a regular updating of the META tags and a proper SEO execution plan can well yield results for the company. The data regarding organic traffic from Google was pulled back recently but the efficacy of this method has been proven in many studies. Ghost marketing is another tactics that is being used by various SEO firms to help in improving the rankings of a website.
2. SEO is a long term secure process
Based on the way the search engines are developing it is unlikely that the trend of SEO would go out of trade and out of efficiency anytime soon. The audio and video searches ultimately depend on keywords the same way as traditional text based content.
3. Cost Effective
Compared to other forms of online marketing like, PPC advertising, social media marketing and email marketing program, SEO provides a decent ROI. Keeping SEO as the bedrock of your online presence one can use social media and PPC advertising to extend farther.
4. Search engines are getting more market shares
These days almost all users check for online review before purchasing a product. Now, it won’t take long when people will want all services and products online, and if you want them to see your website, Get search engine optimized.
5. Rise of mobile bandwidth and local search optimization
With this humongous rise in mobile usage in the recent days, newer SEO techniques like local search optimization has opened up.
6. Not having a healthy content profile is detrimental
With every update to its search algorithm Google changes the way it looks at websites. Now, without a regularly updated profile and substantial material is detrimental because Google considers the information and profile when it is looking at your website.
7. Your competitors are doing it
Online marketing is a very dynamic arena. If you are not updated with the latest business development measures, it will be apocalyptic for your business. Since optimization can improve your business, invest in it. The simple mantra here is, do not let your competitors outmaneuver you with this simple tool of online visibility.