The Best Tools to Create an SEO Friendly Website
To create a website without knowing how to make it SEO friendly these days is like shooting yourself in the foot. Search engine optimization strategies are always changing because getting sites to rank high on the top search engines like Google are dependent on the current search engine algorithms.
Knowing how to create a website that is SEO friendly does not have to be complicated. A simple search online will provide hundreds of thousands of articles and theories regarding SEO for websites.
The best way to not fall into the trap of confusion is to know what tools are legitimate and work, and then use them as part of an overall SEO strategy.
Here are 10 SEO tools to create an SEO friendly website:
At the end of the day traffic is the name of the game. Mastering the Google algorithm and ranking websites and pages high on the first page of Google is a great way to get consistent daily traffic.
For SEO, it’s important to treat Google as an SEO tool rather than a search engine. Using the Google Webmaster tool to notify Google of recent blog posts and website content will index pages faster.
Google Analytics can also be used to see top performing articles and keywords.
Google Trends is an often-overlooked tool within the Google applications. It provides insight to trending products, topics and issues, which can then be used to produce current and relevant topics.
UberSuggest is a tool that provides long tail keywords that can be ranked easier. The benefit of Ubersuggest is that once a root keyword is entered it provides a long list of long tail variations that would otherwise take forever to think single-handedly.
The long tail keywords provided by Ubersuggest can be used to find main keywords for articles or LSI keywords to use as subheadings and sprinkled within webpage content.
This approach avoids keyword stuffing penalties and ranks sites higher because pages look more relevant around a particular topic.
Having websites run properly and efficiently will impact SERP rankings. GTmetrix provides the ability to improve user experience by showing what and where websites malfunction.
The platform itself is intuitive and easy to use. GTmetrix reports show page speeds, page load details, multiple region analysis and recommendations on how to fix issues and optimize pages for desktop and mobile.
SEOQuake provides a must have toolbar that can be installed on browsers to get instant SEO summaries of webpages. This is particularly useful for quickly analyzing your own pages and competitor’s pages as well.
This toolbar makes assessing keyword competition easier by showing keyword difficulty scores, Alexa rankings of pages, the amount of social shares and backlinks sites have.
Knowing this information while performing keyword research will save a lot of time and wasted effort in chasing keyword rankings already owned by huge authority sites.
Yoast SEO is a plugin for WordPress sites. It is an essential tool that is needed to create an SEO friendly website because it provides every on-page SEO relevant variable in one place.
Yoast SEO provides real time analysis to optimize page content, image titles, meta descriptions and tags before publishing content. This plugin shows what is missing from the page itself, grades each page individually and shows what is needed in order to make the page more SEO friendly.
At this point, a strong website cannot be separated from a strong social media presence for proper SEO. Hootsuite is the most comprehensive social media management tool currently available.
This tool easily keeps track of and manages various social media network channels. Streams from the major social media networks and posting content to them at the same time is also possible with Hootsuite.
7. Bing Webmaster Tools
While everyone is chasing the Google train, Bing often gets overlooked. The Bing webmaster tool works a lot like the Google Webmaster tool.
It provides the ability to analyze sites, identify clicks to sites coming from Bing and to see how Bing crawls, indexes and views on-page keyword optimization.
While Bing does not have the power of Google in terms of audience size, knowing Bing optimization strategies will provide a consistent traffic source when webpages rank.
The Mozbar is a toolbar that can be installed on web browsers. It provides the ability to see key Moz features on the page you are currently on.
The Mozbar is great for analyzing pages on your website, but is even more useful to assess competitor sites as well. The Mozbar shows competitor site’s meta description, H1/H2 tags, meta keywords, PA/DA scores, number of backlinks, social media shares and likes.
This analysis becomes useful when deciding to create a page around a particular keyword.
Content creation and good SEO are inseparable, but it can become exhausting trying to come up with endless amounts of content to publish on websites.
This tool provides the ability to curate content based on keywords you select from sites all over the net. The trick is to curate and add your own perspective to the information.
This tool should be an essential part of an SEO toolbox if content marketing is main strategy for traffic generation.
Creating highly shareable material is the best way to generate social shares, likes and backlinks back to websites.
The PiktoChart platform uses a simple drag-and-drop feature that can be used on premade templates to create eye-catching infographics. Simply create the graphics, post them to your site as content and share them on your social networks to generate backlinks and provide high quality content.
SEO and ranking high on major search engines has become more refined in recent years. These SEO tool are not only easy to learn and use but are either free or low cost as well.
Using these tools will make it easy to create and grow a website that is SEO friendly.