Top Five Social Media Marketing Metrics To Track
When you are trying to see whether your social media campaigns are bringing in results there are five metrics to track. Today, we will be discussing search volume, lead growth, brand sentiment, inbound links, and Klout score.
1. Search Volume
During this day in age, when customers see a brand on social media they are more likely to search for it via the search engines. That statement alone shows that search volume for your brands terms is very important yet many brands do not monitor it at all. The most effective tool to utilize is Google Analytics. It is also recommended that you compare your stats with your competitors.
2. Lead Growth
Your social media mentions and social followers can show how popular you are in the community. However, they do not give you insights on how your audience is converting into targeted leads on your website. Therefore, you have to use attribution programs to see if your social media campaigns are converting into leads.
3. Brand Sentiment
You may think that publicity is always good yet this is not always the case. It is important for you to make sure that you monitor your social media networks for negative sentiments from consumers or your brand will be damaged quickly. Whenever someone says something negative about your brand, you have to make sure that you respond properly and promptly. Other consumers are watching to see how you handle negativity directed towards your brand.
4. Inbound Links
Inbound links help you rank better in the search engines and they help you see how popular your websites content is. However, measuring inbound links goes beyond watching your search engine ranking. For example, after you end a contest you may notice that your inbound links increases rapidly. By monitoring your inbound links from social media campaigns, you can see which ones are worth investing the most time and money into.
5. Klout Score
Klout is one of the most popular tools to measure your social media engagement. Currently, more than 100 million people use Klout yet not even half of the users actively monitor their score. If you are not monitoring your Klout score, you need to start today. This tool will show you how well you are engaging with your social media followers.
It is important that you are actively monitoring your social media metrics if you want to take your business to the next level. You should also have a blog that you update frequently and promote on social media so you can attract new leads daily. If you do not have a blog consider setting up hosting with Heart Internet, you can find a coupon on VoucherBin UK.
Overall, with any business campaign you have to make sure that you are actively tracking it so you can make amendments as needed. This is no different with social media campaigns. Start using these tools today so you can get the maximum return on investment (ROI) when running campaigns on social media.