Two Birds, One Stone: Video Transcripts and Your SEO Strategy
We know that you’re always looking for ways to boost your website’s SEO score.
While your website’s blog content is important, the influence of video marketing is continually expanding.
In this post, you’ll learn more about how a video transcript can impact your site’s SEO score and help you to connect with your visitors.
Videos Increase User Engagement
Be honest with yourself: how many times have you looked at long blocks of text on a website and instantly navigated away because you didn’t have the energy to read it?
Sure, blogging and creating informative internal site pages teaches your client base more about what you have to offer. But it’s not the only way to reach them.
Video content is an incredible way to connect with your target market. It will also help you to expand your reach on social media and skyrocket in search results.
Video is highly shareable, in part because it’s easy to watch a two-minute clip while you’re multitasking. This means that it’s likely that more people will watch a video about your services than will read a post about it.
Of course, not everyone prefers to, or is able to, watch a video (think about how many times you’ve been unable to view a video while at work!)
In these cases, having a video transcript like this is a great option.
How a Video Transcript Boosts Your SEO Score
If having video content on your site increases your user engagement, then having a transcript for your video works wonders for your site’s SEO score.
First of all, you’re able to incorporate lots of keywords into the transcript itself. Google isn’t yet able to pick out the keywords in video content. In fact, even including a keyword in a summary of your video won’t necessarily boost your SEO score.
However, Google can easily crawl a transcript.
Plus, as much as we all love video content, it can be a real pain to find the exact moment of a video you need. With a transcript, users can do a simple search to find the information they’re looking for.
Additionally, having a transcript of your video makes your content accessible to those who can’t hear — or see. In today’s world, many people use screen readers to assist them if they are hearing or visually impaired. A video transcript ensures this market isn’t ignored.
Finally, having closed captioning or video causes them to rank higher in search engine results. Those sites that have video content that isn’t accessible to everyone will not do as well in search engine results.
Start Seeing the Benefits Of Video Transcription Today
Video content helps to keep your website current, your visitors engaged, and your social media accounts thriving. Transcribing your videos ensures that they are accessible to everyone.
If you’re looking to broaden your market, this is the perfect way to make it happen. Still, transcribing videos requires lots of time and effort. Get in touch with us today to learn more about the services we offer.
Together, let’s take your SEO strategy to the next level.