Using Web Design to Improve Customer Loyalty
Brand trust guarantees that more people will be willing to deal with you and share their payment details on your website. Loyal clients are those that don’t question the quality of your products or services and know that they can rely on you if things go south. They are the ones who not only deal with your company but also those who share their positive experience with their friends, family, colleagues, etc. These people are one of your most powerful tools for brand promotion.
If you need a substantial online presence, your website is one of your principal points of contact with the audience. Using it, your customers can interact with your company and form their judgment about it. There are also social networks, along with online advertising and a few other ways to build an online audience. Still, your site, in particular, is the best way to connect with your existing and potential customer base.
Web Design Is Essential
This brings us to a crucial part of any company website – its design. Web design is about providing your audience with the best experience possible throughout their journey on your website. Of course, if your company doesn’t offer web design services or you don’t have a dedicated design team for such matters, you won’t succeed in designing an excellent site.
You might consider building an in-house web design team, but this will require tons of time and money at the start, and then some until all the new employees get used to each other, your company, its vision, and its goals. For such cases, it’s best for you to hire a web design agency that is able to provide you with access to an immense talent pool – experts that create great website designs for multiple customers from various niches regularly. By connecting your development and marketing teams with those of a web design agency, you will increase your chances of building an incredibly useful website that will promote customer loyalty much more than any marketing campaign. Check out several ways web design can help build customer loyalty below.
Taking Care of Appearance and Usability
Whatever some people say, the fact is that looks are everything. In other words, if you pass a store on the street and it has a dirty window with cobwebs in its corners, a rusty old door and a turned over trash can, coming inside will be the last thing on your mind, even if real treasures are waiting for you behind the door.
Your site’s appearance has a somewhat similar effect on your audience. While it has to be usable and provide absolute value to its users, its appearance will have the highest impact on them. If your website’s appearance has issues, these will be looked at as usability problems, thus affecting user experience. It is one of the many difficult tasks a web design team has to deal with when designing websites.
This is widely known as the aesthetic usability effect. It means that people believe that websites that look better work better and are generally more usable. It happens all the time, even if these sites don’t work as well as they should.
Proper web design should capture your website users’ attention in the very first moments, even before they perform their first actions in it. Web design matters, and when it is carried out with usability in mind, it creates an excellent experience for your visitors. Furthermore, astounding web design is a guarantee of consumer trust.
Establishing Proper Security
If you want to drive client conversions and, at the same time, build customer loyalty, you must understand that security is a crucial aspect of your site’s design. For instance, the installation of an SSL certificate on your website will let its visitors know they can trust your company. It promotes smoother interactions with your audience. This particular type of security provides safe, encrypted communications between a browser and a site, and this, in turn, helps to keep user data private throughout its journey on the web. Therefore, you should talk to your web design agency about the ways you can inform your users that your website is secure and that their data is safe and will not be exposed to third parties and exploited by anyone.
Although choosing a security system and making sure it works properly is initially a matter of your development team, informing the audience about safety is a matter of design. It has to be prominent and understandable, but not intrusive or silly.
Setting Up Transparency and Communication
Everyone loves transparency. The more transparent your website, the more loyal the customers. But, how can you improve this aspect, and what does web design have to do with it?
Firstly, you should provide information about your services, products, offers, etc. It may include a detailed description of provided services, offers, team description, etc. The more info you provide to the audience, the more trust there is. This is directly related to web design – where this should be placed, how it should show, how the user can use it, etc.
Even something seemingly insignificant, like a branded link, may improve the experience of site visitors along and promote transparency. Branded links let you customize whatever comes after the slash, they are a great way of letting users know where you are taking them to. Another benefit of branded links is that they allow your audience to see that you’re not trying to scam them. As a result, you get a higher click-through-rate (CTR), gain trust, and improve client loyalty.
Meanwhile, remember to share your data, as well: some contact data, contact forms, and social media pages. Please make sure your audience can leave feedback regarding your product or service. Businesses often forget about this, and users get quite frustrated. This frustration isn’t helpful at all when you try to improve client loyalty.
Conclusion – Use Your Site to Build Customer Loyalty
Trust and excellent user experience work together. Coherent, efficient web design will help your brand build trust and reinforce positive associations with it. Providing your audience with smooth navigation and apparent features will let them know that you are concerned about their time and experience. It’s all interconnected. If you want your clients to appreciate and value your website, you are obliged to find a reputable web design company and work together until you achieve a spectacular result that will ingrain your brand in the hearts of your site’s visitors.