What is On-page SEO and Why is it Important?
On-page SEO involves optimizing the pages on your website in order to improve your search engine rank and send more relevant traffic to your site. On-page SEO refers to not only the content on your web pages but also the HTML and source code of a site which can be optimized. Unlike off-page SEO which refers to links and other external SEO signals, on-page SEO refers directly to the strategies that you use on your actual page. On-page SEO has seen a number of changes over the years, and it’s important to keep up with the latest trends and practices in order to get the best results.
Photo by Stuart Miles at freedigitalphotos.net
One of the most important factors of on-page SEO is the content on the page. When conducting SEO, many markers and business owners make the mistake of focusing solely on external content, for example guest posts for link building and ensuring that they are of good quality. However, in doing this, on-page content is often forgotten about. The content on your page should be updated frequently and include useful, informational articles in order to achieve the best results. One of the best and most popular ways in which to do this is to start a business blog, which may be recommended to you if you hire an SEO company.
The actual design of your web pages is crucial to good SEO results. With more and more people choosing to browse the web, find information and even buy products and services from their mobile devices, mobile optimization is now more important to SEO than ever before. Last year, Google made changes to their algorithm which now means that those sites which have a responsive or mobile-friendly design will be rewarded with better rankings in the Google SERPS. Because of this, you should ensure that every page on your website has a responsive design.
Your website’s accessibility is directly tied to on-page SEO. Accessibility refers to how your users perceive, understand and navigate your website and pages. One of the most important factors of page accessibility when it comes to SEO is site and page loading time. Not only does a slow-loading website or page mean a bad experience for your users and a bad reputation for your business, it’s also crucial to SEO with Google offering favor for those sites which load up quickly and effortlessly.
Last but not least, Google also offers favor to sites which provide users with visual aids, for example images or videos alongside written content. Although this may not have a massive impact on your SEO, it can certainly earn you some brownie points with Google and ensure that your users have a great experience when visiting your site.
These SEO strategies are all crucial to ensuring that your website achieves the best results possible when it comes to search engine ranking. From ensuring mobile-friendliness and quick loading to including images with every article or blog posts, don’t ignore them!