Why Major Brands Are Choosing Instagram Over Other Social Media Platforms
Social media is currently shifting how brands market their products and services and how they receive feedback from their customers. While billboards and TV ads still make impressions in customer marketing, the impact doesn’t come close to what social media can do.
And when it comes to social media marketing, no platform does it better than Instagram. It’s the reason why small and big brands are focusing their strategies mainly on the media-sharing platform.
It’s commonplace to see brands looking to increase their engagements and interactions on this platform. However, for a small business, starting on Instagram can be a mentally exhausting process. That’s why it’s essential to buy Instagram likes from likes.io to boost your engagements and interactions.
If you’re wondering why major brands worldwide favor Instagram over social media platforms, you’ve come to the right place. We’ve specially curated why major corporations are using Instagram to take their business to greater heights and why you should, too.
Instagram is Mobile-Friendly.
The majority of web traffic in the world today comes from smartphones. And it comes as no surprise that most of the time spent on their smartphones is on social media platforms such as Instagram.
Instagram is the second most popular social media platform in the world, boasting a billion active users monthly. So it goes to say that a lot of these brands can curate content that will be seen through a mobile device.
The Global Reach
One of the most outstanding features of Instagram is that it connects brands to customers across the world. So, for instance, a business based in the US can create content for a product that customers may order in Netherlands, South Africa, or Israel.
That’s the opportunity that Instagram presents, and that’s why major brands are utilizing this feature to their competitive advantage. On the plus side, you can use Instagram to tap into your audience using other social media platforms like Facebook.
Due to the cross-functional benefits, you can easily link your Instagram and Facebook accounts and share posts to your Facebook feed from your Instagram. Using this feature, you don’t have to be active on Facebook to publish content there.
If you haven’t already, it is essential that you create a business page on Instagram to give your brand a global presence.
Instagram is Perfect for All Types of Business
It doesn’t matter the kind of business you want to start up, Instagram is a unique place for any business to thrive – whether small or big. Why? No matter the size and structure of your business, your target customers are already on Instagram – and, perhaps, searching for companies to patronize there.
Major B2B and B2C brands have utilized the platform to raise awareness for their platform, proving to be an effective marketing option. However, to raise awareness for your brand, you must implement the following:
- Post content on IG regularly. You should develop content for your brand to publish daily on Instagram. If it’s going to be too strenuous for you, hire a skilled content writer to make it happen.
- Generate awareness using hashtags. Hashtags are powerful tools for brand marketing, and you should take advantage of them. But, first, you need to think of ways to come up with the best Instagram hashtags to increase likes and engagements on your posts.
- Organize several contests and giveaways. Another way you can increase awareness of your brand is by hosting contests and giveaways. Everyone likes giveaways, and brands are tapping into this to boost their revenue in the long run.
- Send shoutouts to your loyal customers on the platform. People want to do businesses with brands that care about them. One of the best ways to do that is to send them a little shoutout, tagging them to your business posts.
- Associate your brand with social causes. Allow your brand to lend its voice to societal issues. Create specific posts to show that you support good causes. Consumers want to see businesses patronize good causes.
The best part of it all is that these actions require a little budget to pull off. And if done right, your business will attain a global presence like major corporations on Instagram.
Share Visual Content
People are more interested in visual content than text. And it’s come as no surprise that Instagram is the best place to showcase these contents. Instagram’s news feed is filled with visual content that will pique the interest of any user.
Big brands know this, and that’s why they constantly use the medium to share content with their massive following. Add relevant hashtags to your content to improve your visibility0 during searches.
Instagram Stories Makes It Easier to Connect
Instagram, like Facebook, has a unique feature: Stories. This feature allows brands to share an authentic story about their process and connect with their audience that views them. According to a recent finding, 500 million people interact with Instagram Stories daily.
This has open new possibilities for brands to market themselves in the best way possible. It has now become possible to add text, location, hashtags, and other features through Stories.
Instagram Generates Higher Conversion Rates
The goal of every business is to increase its bottom line. The effective way to achieve this is to have higher conversion rates. According to a recent study, the conversion rates for Instagram are higher compared to other social media platforms.
What’s surprising is that Instagram doesn’t permit sharing external links anywhere else on the platform except on bio. Yet, the conversion rates are enormous. Major brands are taking advantage of the unique features of Instagram to boost their leads more than any other platform.
You should focus your marketing on Instagram, too.
Instagram isn’t just connecting people all over the world but businesses to interested customers. As a result, multinational corporations are making use of this platform to boost engagement and sales. And from the reasons above, you can see why you should focus your attention on Instagram. If you want to boost Instagram then you can also use the best site to buy Instagram followers.