YouTube SEO: How to Rank YouTube Videos?
Without a doubt, YouTube is the second most visited site after Google. Aside from that, it is also considered as the second largest search engine right now. Online videos are prominent as entertainment as well as an appealing source of income. It is no wonder why most people are going crazy over them.
However, if you want to get your videos on top of the YouTube search now is your lucky day. In this content, we have rounded up some useful YouTube SEO tips to help you rank your videos and be on top of the search results.
So if you’re ready, then let’s get started.
1. Create A Great and High-Quality Video
Your videos need to be excellent so that viewers will watch the whole thing. It does not matter how good you’re in SEO. Because bad videos will never rank high. That is why, before you consider doing SEO, make sure that you’re capable of creating great videos. Nevertheless, if you think you can, then you’re now ready for SEO.
2. Look For The Best Keywords
Typically, SEO starts using keywords. You need to find keywords that are relevant to your videos. However, the main source of keywords for YouTube is its search bar. By simply typing on YouTube’s search bar, you’ll try to predict what you’re trying to look for.
Actually, these presumptions are based on real search phrases entered by lots of users before you. However, you can use the phrases as your keyword since you already know users will type them in. You can include your keywords, in the filename, tags, description, and title if you want to optimize your video.
Nevertheless, aside from the YouTube’s search bar, you can also use a YouTube keyword tool in searching for the best keywords.
3. Optimize Your YouTube Videos To Rank
Aside from keywords, YouTube looks at other important things before ranking a certain video. Luckily some of these signals are very easy to understand and you don’t have to a YouTube SEO professional. Here are some of the signals that you can count:
- Social media shares
- Subscribes after viewing
- Video comments
- Video views
Actually, videos that are shorter than five minutes have a tendency not to rank and longer videos as well. That is why if you really want to be on the top make sure to take your time recording and do not be ungenerous. Moreover, make sure to update your YouTube channel regularly.
4. Maximize CTR or Click-through Rate
Keep in mind that appearing in search results is not enough. Videos which get no clicks are considered irrelevant as well as falls down the ranking ladder. With that said, you need to create your video’s search result clickable.
However, if you want to increase your videos CTR make sure to create an exciting title and description. You can also use efficient tags and excellent thumbnail to attract more viewers.
Make great videos and make them visible on YouTube with these tips.