3 Examples of Sales Pages That Minimize Friction
Sales pages are obviously very significant for online businesses and play a major role in the overall sales funnel. However, many businesses actually end up inadvertently slowing the process down by creating unnecessary friction. Are you doing the same?
Lessons from Three Sales Page Examples
The goal of a sales page is to rein in prospects and turn them into customers by presenting a clear and concise offer that allows them to overcome any hesitations or preconceived notions they had prior to visiting. In an ideal world, sales pages minimize friction and consistently reinforce one basic message: “This product will satisfy your needs.” Keeping that in mind, let’s check out three examples of sales pages and the lessons you can learn from them.
1. Landing Page Course
It makes sense that a landing page selling landing page courses would serve as a good example. This page does just about everything right. Not only does it do a nice job of eliminating clutter and focusing on one key value proposition (“get higher conversions from your landing pages”), it also provides a nice overview of the product.
One of the biggest hesitancy people have when signing up for courses is not knowing exactly what content will be in the course. That’s because most companies only provide a two or three sentence synopsis. This page features a complete 11-step breakdown with details.
2. US Storage Centers
This page by US Storage Centers is for the company’s Phoenix, Arizona location. It serves as a reference page, as well as a direct sales page through which customers can select and reserve specific units based on their needs.
When studying this page, it’s clear that US Storage Centers does a couple of things very well. First, the video “size guide” is a unique feature that allows customers to see exactly how big the units are. These videos clearly show customers what can fit, which eliminates confusion and satisfies a common pain point in the selection process.
The second thing this page does well is provide a “Chat Live Now!” feature at the top of the page. Should customers have any issues or questions, they can get an immediate response. That’s a big “plus.”
3. Periscope Data
The biggest thing that stands out about this page is the amount of social proof that’s present. Social proof is something every sales page should have, and Periscope Data nails this concept.
One of the upper sections on the page features a section titled “Customers.” Under this heading, there are logos of clients, as well as some quotes and headshots from actual individuals who have used Periscope Data. Don’t underestimate the value of the headshots. They really bring these reviews to life and put visitors at ease.
Finally, at the very bottom of the page, there’s a section that shows some of the company’s leading investors – including the likes of Marissa Mayer (Yahoo!), Ellen Pao (Reddit), and John Kobs (Apartment List). If that doesn’t instill confidence and reduce friction, then what does?
Minimize Friction At All Costs
Ultimately, you have to do everything you can to minimize friction on your sales pages. These three pages are strong examples and should be referenced when it comes time to design your own. Apply the lessons you’ve learned and remember to pay careful attention to the specific needs and desires of your customers.
Every business has a unique set of target customers and it’s up to you to recognize what makes them different and what exactly they’re seeking in a product.