ecommerce company startup tips guidesStarting an online business is a popular business option these days. But what makes an online store succeed when there are some many others out there? A good business plan, an attractive website with quality images and easy and intuitive navigation for the customer seem to be some of the most important factors for this type of business. However, this is not all there is to start your online store. This guide on opening an e-commerce business highlights some of the main issues to consider.

1. Choose Your Business Field

What do you plan on selling in your online store? Clothes, accessories, electronics or do you have a different type of platform in mind altogether? Selling products online can be easy, although it is recommended to choose a product line or a niche and get started from there – it will be easier to handle the marketing and advertising for a targeted niche.

2. Secure Your Domain Name

This step is particularly important for online businesses. Ideally, the domain name and the business name are identical but if this is not possible, you can try to secure a domain name and develop a website around a different, related name, perhaps an acronym or a short version of your business name.

3. Choose Where You Will Base Your Business

Your online store will work through a business entity that will bear liability for the commercial activities of the online store. In short, you will need to incorporate a limited liability company (a popular type of legal entity for these types of activities). Entrepreneurs who choose to work via an e-commerce company have the advantage that they are not particularly location-dependent. However, those who do wish to be at the crossroads of several economic areas and markets can incorporate in a country that also offers location advantages. Cyprus is such an example: a country that is close not only to the EU markets but several others and that offers favourable conditions for doing business. Investors who wish to find out more about company formation in Cyprus can contact a team of Cypriot experts in company formation matters.

4. Work out the Payment Options

Opening an e-commerce business will also mean that the online store will be able to handle multiple payment options. This means opening a merchant account so that the company will be able to accept debit and credit card payments from clients around the world. Providing multiple payment options is important for the overall client satisfaction. If you are just starting your online business in Switzerland and need help with banking matters, you can contact a team of experts at

5. Start Selling

Once you’ve handled all of the steps for securing a domain name, having an actual working website and a working payment processor, you can start selling.

Opening your own online business can be exciting and challenging at times but it will be rewarding in the long run. Please remember that this is just a short guideline that only covers the basic steps for starting an online or e-commerce business. It is advisable to get proper assistance whenever needed.