In the modern world, it is much easier and more convenient for a person to first learn about the services and offers of various financial organizations before visiting an office located in their city. This means that creating a functional and informative website is one of the best ways to stand out from other financial institutions. In this way, you can influence the potential client to make a choice in favor of your organization.development of websites for banks, credit and financial organizations

What are the main features of the website of a financial organization

The site of a financial institution is significantly different from any other site for the reason that you need to provide absolute security of confidentiality and safety of information for your clients, as well as provide functionality that is technically complex. The fast pace of life forces organizations to provide clients with some operations that they could do by themselves without visiting the nearest office.This is the key to having good communication with customers and increasing their loyalty. It is important not to overfill the site with information, but to give customers the opportunity to independently study the services you provide, learn how to open an account or learn about the conditions for issuing loans.

Setting goals that your site will fulfill

The website of any financial institution must fulfill the following goals:

  • Image creation

A personalized landing page or the creation of a business card site is perfect for increasing your brand awareness. You may need to create several landing pages for different services. For example, loan formalization; in which cases you can get a loan; create a common portal for your financial organization. The next step is to set up operating site navigation.

  • Internet portal with all the necessary information

Such a decision is important for large organizations in order to keep their clients informed about the latest news. This solution plays a huge role in effective website optimization and SEO promotion. If you need to create an information portal, then it is worth considering that this is a large project and it is difficult to add it to an existing website.

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  • Provision of online services

If your company provides a wide range of services, then you should think about how to make this process as convenient as possible for customers. One of the main services is lending. Each client wants to get advice or get a loan. Every month there are new offers for loans and their terms. In this regard, you need to quickly create lending and launch advertising in order for a larger number of existing customers or potential clients to learn about new offers.

Outlining of the website of a financial institution or bank

In most cases, users visit the organization’s website to use online banking and then close the website. This, in turn, negatively affects the conversion of your site and suggests that your customers are not sufficiently involved in the activities of your organization.

When the site is of high quality, its structure is easy and understandable, the navigation system is successfully configured, then clients will more willingly go to other pages, study the bank’s activities and the services provided. This will undoubtedly increase your credibility and increase the demand for other services.

In order to increase customer confidence, you need to provide information that guarantees your reliability. These can be licenses, certificates, registration documents, and statutory regulations. In the eyes of clients, you will appear as an expert in this field of activity.

If you want to increase the conversion of your site, consider using a mega menu. This feature allows users to immediately open a page of the 2nd or 3rd level, which makes it much easier to explore your site and find useful information.

Web development companies know for sure what must be done in order to create a functional website with a clear navigation system.

Ensuring the availability of important functions

1) Insert the loan and deposit calculator

Such a function will allow the client to independently calculate the services, place an application and find out about the necessary documents that must be submitted. A client who wants to get a loan will be able to calculate the interest on the loan and payments without the help of a specialist.

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2) Provide the customer with the addresses of ATMs and your bank branches. When in a hurry, it is important for people to quickly find the location of the nearest ATM or a bank branch and understand how long it will take them to get there.

3) Install geolocation. Without wasting time launching the application with maps, the client can immediately come to the desired department.

4) Availability of a callback. Provide your customers with a quick call from a specialist.

5) Online consulting. Having an online consultant, clients will be able to quickly get answers to their questions.


The first thing that grabs the attention of customers is the visual performance of your website. The design of your organization should be harmonious. Starting with your website, the design of your offices, and ending with your social media accounts. When choosing a site design, use the corporate colors of the organization that are familiar to customers. It’s important not to overdo it with bright colors. Visit for the best front-end development services.

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Creating a recognizable design for a website that is not cluttered with unnecessary information will help keep pace with trends and attract potential customers.

Website optimization and promotion

First of all, you should think about promoting your site in search results, as well as setting up contextual and display advertising.

Promotion of a single service of a bank or financial organization in the search results is a rather difficult matter. By creating a large number of landing pages, you reduce the weight of your resource, which allows you to better rank the site and lift you up in the search results.