5 Tips To Building A Beautiful Wedding Site
Are you in the process of building a wedding website? Are you hoping to end up with something beautiful?
There is a lot that goes into this process, but you have what it takes to design something that is both attractive and functional.
Just the same as your dream wedding, you should never skimp when it comes to building a website. You may believe that this will save you time and money, but it will actually cause more headaches in the long run.
Here are five tips to follow as you build your wedding site from the ground up:
1. Color Matters
Did you know that 48% of people cited a site’s design as the top factor in determining the credibility of the company? How about the fact that colors can increase web recognition by 80%.? (courtesy of Iron Paper)
The colors you choose can “make or break” your website, so don’t take this lightly.
2. Test Everything
Just because you think something will work doesn’t mean that it actually will. This is why you need to test everything.
Roll out the first version of your website to get a better idea of how it’s received by your audience. From there, start A/B testing everything. From the color scheme to the layout, don’t leave any stone unturned.
More than half of companies carry out fewer than five tests per month. While this may be okay at some point in the future, once your site launches you need to focus on testing to ensure that you’re generating the best possible results.
3. Use High Quality Images
A wedding website needs high quality images. There is no way around this.
If you don’t have access to stock images or don’t want to use these, it’s time to take some photos on your own. If this isn’t something you excel at, don’t hesitate to hire a professional photographer.
The words you use on your website are extremely important, but it’s the images that will attract and engage visitors. You don’t want to skimp in this area, as it can hold you back from reaching your goals.
4. Navigation is Important
It’s easy to get so caught up in colors and layout that you overlook the navigation of your website. Don’t let this error have a negative impact on your site’s performance.
If you’ve spent any amount of time online (and you probably have), you’ve come across a handful of websites with horrible navigation. You can’t find what you’re looking for, you don’t know how to move from one page to the next, and at some point you forget why you are even there.
According to KoMarketing, after reaching a site via a referral site, half of visitors use the navigation menu to become familiar with what’s available.
If your navigation menu is confusing or difficult to find, you may be chasing these people away from your site.
5. Get Feedback
In your mind, you may have a clear idea of what a perfect website should look like. But does that mean you are right?
You should get feedback from others, particularly your target market, before launching your website to the public.
According to Adobe, if given 15 minutes to consume content online, roughly 66% of people would rather spend time with something beautifully designed as opposed to something plain.
You need to get feedback from your audience to ensure that you know what they consider beautiful and what they consider plain. This will put you on the right track as you tweak the site.
So, there you have it. If you have dreams of building a beautiful wedding site, there are steps you can take and mistakes you can avoid to ensure that you are on the right path to doing just that.
Even if the rest of your business is a work in progress, you can still create an attractive site that will give you a leg up on the competition.
What steps do you take when designing a new website? Is there anything you would add to the five tips above? Share your thoughts and personal experiences in the comment section below.