off-page-optimization-what-is-it-all-aboutSEO (Search Engine Optimization) is a term that usually pops up when it comes to marketing your product/business online, but what else goes into the entire traffic building process? The name of the game is traffic, when all is said and done – you want to have as many people checking out your website as possible. The more people looking at your stuff, the better; it calls for a better chance at conversions (in regards to sales and visitor interaction). To build a solid and competitive website, you’ll need both on-page and off-page optimization. On-page optimization has to do with content length, keyword density and many other things; but off-page optimization is going to go down a much more technical path. It has to do with the rankings of your websites themselves, and how you can go about improving them.

It’s important because search engines are constantly looking out for proper off-page optimization, especially in companies that are considerably larger (or beginning the growing process). When a company is already quite popular, the number of backlinks and social mentions that they see is not only organic, but in abundance. They don’t have trouble bringing in the traffic, which is what you need to be working on. If you want your website to come off as being a high-authority page, you’ve got to conduct the off-page optimization of your website in a similar manner. In most cases, it’s better off that you hire a service to handle it all (

Benefiting the Business

If you’re a business online, you’re pretty much competing against the next best available product/brand. You always need to focus on client happiness, but popularity and marketing can mean just as much. Google (which is pretty much the common standard of measurement when it comes to off-page SEO protocol) is all for the exposure of businesses, but you must make sure that the information is available out there for people to obtain (and share).

The DA (Domain Authority) that your page sports is going to speak volumes, as the higher it is, the more “powerful” you are in terms of off-page optimization. When you have a very high DA, it’s going to be much easier to rank on Google – that’s why websites like Amazon (which is a site that sports their DA at a 94) can make use of low quality content/links and still rank.

Social Media

Social media platforms like Twitter and Facebook are opportunities to maximize your off-page optimization capabilities, as there are tons of fans waiting to connect and interact with their favourite brands. It not only allows you to build backlinks and a higher DA, but it’s also going to give you a little boost in the exposure department. There’s no such thing as bad publicity, but social media marketing is a definite necessity. Beating out the competition requires a creative thought process, as well as quick wit; keep up with the times and brush up on your social media skills!

Off-Page SEO is a Necessity of Sorts

If you want to make any sort of push in the competitive marketplace, you’ll need to conduct off-page SEO in one way or another. You may even incidentally take part in off-page SEO, simply by creating a branded Twitter page and linking it to your website. You can only continue to build, all the way from asking high-authority domains to post your link, all the way to general promotion (like press releases and guest posts on other pages).

Traffic isn’t just going to make its way over to your page, it’s going to take some work. For the most part, off-page optimization is essentially keeping yourself ahead of the competition through analytical breakthroughs. If it all seems like gibberish to you, don’t worry; there are tons of services ( out there that can help.