The Importance of Matching Your Brochure to Your Brand
Building a brand is one of the most important aspects of marketing. When you build your brand, it needs to be consistent across all forms of media, not just the Internet. Matching your brochure to your brand can help you get a unified, professional look. Whether you are using your brochure at conferences or distributing them to prospects by post after a sales call, you need a well-branded look that can rope people in.
Gaining a captivated audience starts with creating an influential design. This begins with the brochure itself. Your brochure should be an accurate depiction of your company that is both consistent with your brand and informative. Find unique ways to attract your audience and follow through with good brand placement and by printing quality brochures.
Steve, at Print Print, (Click here to view find out more about the company) explains that “people aren’t always aware just how important it is to print on good paper, and to get as good a finish as possible. Your brand is intrinsically linked to the quality of your marketing materials. Do you want your prospects thinking of your brand as anything less than premium?”
Matching Your Brand Design
Your brand is your identity as a company. Part of the reason brochures are a great part of your marketing strategy is that they reinforce and strengthen your brand. Use colours that work well with your target audience. The colour of your brochure does not necessarily have to match your logo, but the overall look should share similarities. For example, a company with a bright blue logo may want to opt for a white brochure with an attractive blue border, rather than making the entire brochure a bright colour.
Consider the Language of Your Brand
Most brochures are going to use clear sentences that are short and simple. They will avoid overly technical jargon and use terms that allow people to understand an idea quickly. This is most driven by space limitations, but, equally, is the best way to capture attention. If you have an overly technical brand that is meant to reach a highly targeted audience, you should use some terms that your audience will be familiar with. If they aren’t familiar with the technology your brand offers, they should be able to get the essence of what you are talking about through some depictive graphics. A simple photo can be incredibly powerful. AS it says in this National Geographic video, a photo can communicate when words cannot.
Avoid Bad Brochure Clichés
You have a professional brand, and therefore a professional image to maintain. This means creating a seamless brochure that looks sophisticated and clean. Avoid using awkward fonts like Comic Sans or changing fonts abruptly in the middle of content. Don’t crowd your brochure with text or use cheesy clip art. You want the brochure to clearly represent your brand, and be the right tone throughout.
Even if your company is a historical society, you need your brand to match current trends. Keep your brochures current and reprint them if the information inside changes. Don’t use white out to cover up inaccurate information like telephone numbers, website addresses or names. This information should also match what is on your business cards and other materials associated with your brand.
Have a Clear Goal for Your Brochure
When it comes to your brand, you want complete control over who is exposed to the information in your brochure. This means having an idea of where to place the brochures. For example, a pharmacy might place their brochures in a doctor’s office, but they aren’t going to hand them out to people on the street; that just wouldn’t be very targeted. Fill your brochure with content and creatives that are consistent with your brand. You will improve your image and attract more of your target audience.
So there you have it. A look at some important aspects of your brand marketing. Think strategically and be true to your company in all you produce.