Top 4 Popular Strategies to Increase Website Traffic in 2018
Working to get website traffic is just like working on the city showroom appearance to increase footfall. You need to have a good location to start with. And, if somebody is attracted by the look and enters your showroom, you must have an exciting product line-up to keep the visitor engaged and amused and to send him back after making a purchase. In the web world too, you have to do a complete overhauling of your website on a regular basis if you want it to remain hot amongst the users coming to the internet for information or purchase.
Any marketing strategy can work only if it is fine-tuned according to the requirements of the present times. Thus, we bring you here the top 5 popular strategies which have delivered positive result to the websites seeking an increase in traffic.
1. Pay Attention to Content – Why Not Write It from Scratch!
Yes, your content is just the product line-up of your physical showroom. Don’t you change the merchandise every month or fortnight? Or highlight the new arrivals? Then, why take content on your website lightly? You have guiding stars like Google Analytics to find what is expected from you by search engines. So, take cues and change the overall content. Your content must include qualities like:
- It is providing a solution
- It is full of legitimate facts
- It is written in an engaging tone and is meaningful
- It has a clean format inclusive of sub-headings, bullet points, etc.
Make sure that you have hired the best content writers or have got an in-house team of content researchers to help you with changing the text, images, graphics, etc on your website and make it time-relevant and user-friendly.
2. Increase Immediacy Quotient
Explore, Select, Buy – the world of your website has to be pretty simple. We are living in a fast-paced world clamored with competitors. So, why our website has to lag behind? There should be a call to action in most eye-catchy places, the product descriptions should be like a remedy for your problem and offer simply fantastic! Make an intelligent mix of ease, style, and functionality to prepare a website and nothing can stop you in 2018.
3. Speak the Language Your Customer Understands
You can make your website a favorite amongst users if you explain things simply yet interestingly. People come to websites to seek solutions and not to solve a puzzle. So, make your website content as simple in language as possible. Make use of small sentences, change headings to something more eye-grabbing and encouraging enough to entice people to act – and most importantly, add language tools to make the content relevant to wider audiences.
4. Headlines That Create a Stir
“Try what Mr. X did to lose 30 pounds in 60 days!” – This is one of the many examples you can follow to give your headlines a makeover. The catchy headline does not mean catchy font – it means it carries a message that charges up the readers to action and to share it with others too. You got your own advertising agency – your headline – to work for increasing your popularity!
So, follow these simple and free-of-cost strategies to make things work for your website in 2018, and see how you improve your web presence phenomenally! You can also use advertising networks to attract traffic, for example, Galaksion. It’s not free, but effective.