Top 5 Online Marketing Tips For 2017
In the day and age we live in, online marketing is an absolute necessity in order to attract new customers and build your brand. That being said, your marketing efforts will only be successful if you know what to do, and that’s where these five tips will come in handy:
1. Learn How To Create Enticing Headlines
Your headlines are the first thing a user will notice when scrolling through a search results page. In order to convince them to click it, your headlines need to stand out and draw the user’s attention, while also promising value and containing at least one popular keyword that will allow that headline to rank higher.
2. Gain Organic Traffic Through SEO
You’ve likely heard of SEO before, which simply stands for search engine optimization. The main idea behind SEO is that you find out which keywords and phrases are popular, or which ones people are searching for over others on the internet.
You will then include the popular keywords relevant to your topic in your blog or social media posts, as well as in your headlines, which will naturally cause you to rank higher and earn organic traffic.
3. Set a Budget
One of the beauties of online marketing is that you can become successful at it even while operating with very limited funds. Still, you want to be very conscientious about how much money you are spending and track that money by setting a marketing budget.
Your goal here is to spend as little money as possible while maximizing your results, so be careful about the outlets you choose.
4. Optimize Your Site For Mobile
If your website is not yet mobile friendly, you need to change that as soon as possible. A majority of internet users are now conducting searches on Google with mobile devices rather than laptop or desktop computers, which is why you’re missing out on a huge segment of your market if you don’t provide your visitor with a positive mobile experience.
Optimizing your website for mobile will also improve your visibility on search engines and give you an immediate rankings boost.
5. Use Voice Search To Your Advantage
If you don’t know what voice search is, it allows a user to search the internet through voice command. So instead of typing in what you want to search for, you simply speak it instead.
Voice search is growing rapidly and soon optimizing for it is going to become just as much a necessity as optimizing for mobile is. The best way you can use it to your advantage will be to research the most popular questions that are asked in your general niche. You can then include these questions in your headlines.
Something you will want to take note of is that the voice search used by Google is very complicated. It’s fully adept at recognizing what is being spoken while also understanding the meaning behind what is being spoken, so do not underestimate it.
Finding Success Through Online Marketing
The rewards of a successful online marketing campaign will be incredible for you and your business. The tips you have learned in this article will help ensure that your efforts are successful.