email messages business tips guidesEmails and newsletters are a great way to market to your customers, but don’t make the mistake of thinking that every email you send your customers and clients has the same purpose.

The fact is, there are many different types of emails you should be sending your customers. Here are a few of the most important emails you should start sending your customers and clients right now!

Transactional Emails

Transactional emails are important, but they are often the least-fun emails you’ll send to your readers.

These emails are the ones that you create and only worry about updating every now and then. Types of these kinds of emails include password resets, receipts for ordered items, and shipping notifications. Reminding customers that items are still in their cart is another important transactional email you should add to your repertoire.

Because these types of emails are sent automatically, ensuring a smooth delivery of your transactional email is extremely important. Each email should be created, timed appropriately, and sent automatically, so you don’t have to spend time sending these emails out when you have more important things to do.

Promotional Emails

When most people think of marketing emails, they think of promotional emails. Although it can be argued that all emails are promotional to some extent, true promotional emails are the ones that are specifically trying to sell, or promote, your products or services.

There are tons of great promotional email ideas! Just a few you might want to consider include:

  • Offer emails can include discounts, coupons, and deals that are only offered to email subscribers.
  • Email newsletters can include important, intriguing, or helpful information, like new blog articles.
  • Free gift emails can encourage subscribers to continue receiving your emails, or you can encourage them to come into the store to get their free gift.
  • An announcement email is a great way to grab attention and drum up excitement for a new product or service.
  • An anniversary email, especially when a special deal is included, is a great way to thank readers for staying tuned.

Survey Emails

Hopefully, your readers get a lot from your emails, but you can get a lot from your emails too, if you send the right kind.

There are some great benefits you can enjoy by conducting customer satisfaction surveys. It’s a great way to get honest feedback from your customers and clients, and it can show customers and clients that you care about their opinion.

It’s even better if you conduct surveys through an email newsletter, because you know that your readers are dedicated to your brand. You can rely on them to provide you with quality, honest feedback.

Make the survey process appealing to encourage people to fill it out. That might mean telling customers that the survey will only take a few minutes upfront, or offering a free gift or a coupon in exchange for their time.

News and Update Emails

Change can be scary. It can be especially uncomfortable for dedicated customers and clients. News and update emails can help put their mind at ease when changes occur in your company.

For example, a lot goes into updating your company’s privacy policy, especially in today’s technology-driven world. Putting your policy on your website and explaining the changes in an email are both great ways to show your customers and clients that you have nothing to hide.

Other changes or updates you may want to share include industry news, goals that the company has achieved, or process updates on the design of a new product.

Hiring Emails

Finding good employees is a huge challenge. There are a number of ways you can increase your chances of finding the right candidate for an open position, but one of the best is sending out a hiring email.

Who better to work for your company than customers and clients who are already fans of your brand!

Even if the person reading the email doesn’t want to apply, they will at least feel special that you asked. Not to mention, they may know just the right person to refer, providing you with a recommendation that you can trust more than the random resumes that are waiting in your inbox.

Email messages can be a great way to market your business and communicate with customers, and who knew there were so many different messages you can send! Think outside the box and send a wide variety of messages to keep your audience engaged with your brand.