25 WordPress Tips for Your Site
From entrepreneurs and small business owners to mid-size corporations, WordPress has a solution for everyone. It is easy to use (even for beginners) and helps users create their own website. From student writers offering thesis help to entrepreneurs trying to sell a business or service, there are blogging and marketing opportunities for everyone. Here are some tips to get you started.
- Create a custom homepage. This will say a lot more about your business than a selection of your most recent blog articles.
- Take advantage of analytics software. Google Analytics works with WordPress and it’s a great way to rank higher in search results.
- Consider Yoast. Yoast is software that works with WordPress to help you determine how SEO-friendly your page is.
- Create a blog. Even if your primary goal is to sell, creating a blog with your WordPress site gives you an opportunity to attract potential buyers.
- Avoid keyword stuffing. If you use the same word too many times, it can cause search engines to label your site as spam and knock it down in the rankings.
- Protect the Admin Directory with a password. This is the second layer of security for administrative tasks. It is especially useful for sites with multiple users.
- Give a subscribe to comments option. This sends an e-mail notification to subscribers when there is a new comment on a post they are following.
- Use the Login Lockdown plugin. This limits the number of times someone can try getting into the WordPress accounts before locking it.
- Display excerpts on archive and home pages. This leaves the page less cluttered than displaying the full article.
- Be unique—but authoritative. While you want articles to be original, they should be on topics that potential customers or industry members may be interested in.
- Use a custom Gravatar. This is a personalized image that goes across your site, which makes the site more personable.
- Introduce your team. If you are an individual or a small group, showing clients the people behind the work adds credibility and likability.
- Use links in articles. Linking to authorities boosts your credibility with readers. It shows that you know what you are talking about.
- Use with social media. Blog posting can be a major part of an effective social media marketing strategy.
- Buy the domain name. Having an extension (.wordpress.com) at the end of your website name looks less professional.
- Choose an appropriate theme. Whether you go sleek and professional or cute, remember to send a clear message.
- Communicate what your business is about. Be sure your brand’s message is clear on the site and other marketing materials.
- Provide contact information. If customers want to know more, it should be easy for them to contact you.
- Do research on useful keywords. There are many SEO tools that can help.
- Write a good meta description. This is your one chance to convince someone on a search engine to click your link instead of someone else’s.
- Research the competition. If you are writing a similar topic, your article should be better.
- Always view the article as a reader before publishing. Sometimes, coding does not transfer properly.
- Outsource your work. When you do not have time to publish on the blog, hire someone to write content for you.
- Add subheadings and images. These add to readability and improve the experience for the reader.
- Take courses. There are plenty of WordPress tutorials—check them out to see how the site will work best for you.
Whether you are a thesis writer or the owner of a small-to-mid-size business, WordPress has great opportunities for marketing and advertising. Flexible options and easy-to-use tools make it simple for anyone to get started. The only limit is your imagination and the amount of time you are willing to put into creating your site!