6 Reasons to Become an Amazon Seller
Did you know you can sell products on Amazon and not need to have a huge premises or even hold any inventory? Becoming an Amazon seller is one of the quickest and easiest ways to start your own business, and you could start from the comfort of your own home tomorrow!
Starting your own business can seem really daunting. We’re not suggesting you rush unto work tomorrow and excitedly tell your boss you’re quitting with a huge long list of reasons why, but it IS easy to start up as an Amazon seller. It makes the perfect side hustle project before taking it big to replace your current income if that’s something you want to do.
Selling on Amazon is flexible, you can sell your own products (Private Label), you can sell products you’ve found at a discount elsewhere (Retail or Online Arbitration), or you can find products at wholesale prices and sell that at market rate, each option comes with its benefits, and its drawbacks. Still, the main benefit is that you can start your business and start to make money FAST!
Many people ask, ‘’why sell on Amazon?’ and the answer is quite simple, Amazon has a huge customer base, it’s one of the most trusted online merchants in the world. When you sell on Amazon, you have access to a customer base that is millions strong.
Amazon has also managed to keep a good reputation too. Many people have been caught out by ‘dodgy eBay scams’ or poor sellers on Etsy, but Amazon rarely covets that kind of bad press. To put it plainly: people trust Amazon, and they trust Amazon sellers.
For sellers, Amazon is a great opportunity, too, offering it’s sellers an incredible library of help and a suite of options to get you up and running as quick as you need to.
So why should you sell on Amazon? Here are six reasons why becoming an Amazon Seller is a great idea right now.
Huge Customer Base
As we mentioned previously, Amazon has a huge customer base, so huge; in fact, they spend an average of $4722 every SECOND of every day! That’s a really big pie to take a slice from, and Amazon sellers are fast replacing their bricks and mortar counterparts, especially with being online becoming more popular since the pandemic hit.
An often-overlooked advantage of Amazon’s huge buyer base is that they are just that, buyers. Almost everyone going onto Amazon.com is there because they have the intention to spend money and buy a product, and that is a powerful thing!
Amazon Search Is Incredible for Sellers
Have you ever been on Amazon for ‘just one thing’ and finished up checking out a whole basket full of stuff? That will be because Amazon’s search is incredible and ‘help’ buyers to buy more.
While this may not be so great for buyers, it’s fantastic for sellers, but be warned, the search will only work if your products are fully optimized.
Search Engine Optimization on Amazon can be tricky, but it will be part of your seller journey for learning. It’s really recommended that you hire a proper Amazon marketing company, like Nuanced Media, to work with you through your Amazon journey to ensure you’re getting the best out of your seller account and making money.
Amazon is Trusted
With millions of customers shopping with Amazon every day, buying products from a $1 bracelet right up to a $5,000 hot tube, you can be sure that your products come backed with that Amazon trust that your audience has.
It takes a long time to build up trust. With a brick and mortar shop, or even an own-website storefront, it can take years to build up buyer confidence, but Amazon has already done the hard work for you, now you can just ride the wave.
Prime Users Are A Goldmine for Sellers
Amazon Prime. It’s the service that all of your friends sign up to. TV, Movies, and of course that Free Next-Day delivery are very sexy incentives for customers to buy more.
The logic behind this is simple, why would you wait a month or even longer for your item to arrive from China if you could get it the next day? Why would you even wait a week for it to be posted from a domestic non-Amazon store? You wouldn’t, you’d order from Amazon, and that’s why Prime customers are a goldmine. They understand they’re paying for this service, so they use it, usually around 40% more than non-Prime users too.
Listing Is Free
Yes, that’s right, you read that right: Listing on Amazon is free. Whether you have 1 product to sell or a thousand, you can list them all for free.
Amazon does, of course, charge you, but you only get charged when you sell an item. You can have an item listed for a year, and you’ll only pay once it’s sold. This is one of the main reasons sellers love Amazon.
Sellers Love the Hands-Off Approach
Don’t have a premises like a shop? Don’t have a huge spare room to hold your stock and inventory? Do you just not like dealing with people? None of that is a problem when you sell with Amazon!
There are many different ways to sell on Amazon, and each work slightly differently, but with Fulfilled by Amazon, you could quite literally run a hands-off business. Amazon holds your inventory in one of their distribution warehouses, and when it sells, they will package it and sell it to your customer. If your customer has a complaint, they will deal with the complaint and return for you, so you never have to get involved.
For people who want to get into being an Amazon seller purely for the money and not for the love of whatever they’re selling, this is a great option as it provides the seller with a hands-off and emotion-free business.
Ryan Flannagan is the Founder & CEO of NuancedMedia, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed and Modern Retail. To connect with Ryan, check out @Ryanflannagan on Twitter or via Linkedin.
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