Grow your Business Through the Medium of User Generated Content
Unless you happen to hail from a distant galaxy, you have probably witnessed user-generated content posted on various social media websites. Using comments, pictures and videos posted by consumers is an excellent way to market your products and services. Plus, you do not need to spend too much money while performing this type of marketing campaign. Your goal is to transform customers into loyal fans who follow your brand with passion. The following tips can help you learn how to generate content posted by users to grow your business:
1. Select Social Networking Platforms Resonating with your Business Goals
It is not enough to understand your fans. You must find out where they have the most significant impact on other consumers. Select the platform that is closely aligned with your strategies. According to the Q2 2016 Sprout Social Index, approximately 75 percent of potential customers participate in sharing their comments about companies and products using social networking platforms. Positive experiences practically guarantee that consumers will purchase products and subscribe to your services.
The best way to generate content from users is to ask for positive feedback. Many customers enjoy sharing their comments and insights about various brands. So, you should attempt to find out which social media platforms drive new customers to your website. Content generated by users of your brand will quickly reach numerous family members and friends. Every social media website is different. Consequently, you need to do your homework to discover the best platform for matching your goals.
2. Communicate with your Fans about the Type of Content you Require
Decide whether you need photos, videos or positive comments. Let your followers know your wishes. Otherwise, you may not get the kind of content you need to grow your brand. Provide users with your specific rules. You do not want comment trolls to control the content. If trolls take the lead, you will need to engage in reputation management techniques to correct false impressions.
3. Create a Vibrant Online Community of Believers
Develop a way for consumers to identify with your brand. Build and manage an online community filled with people who are eager to support you and your business. Do not shy away from conversing with your loyal fans. Let them know that you appreciate their content. People want to see you as a real person rather than a CEO. So, allow fans to recognize your achievements and dreams.
4. Pay People who Wish to Receive Payment for their Contributions
Some people do not want to participate without being compensated for their efforts. Others will willingly share their content for free. Always act as an honorable person. Your fans are sure to appreciate your trustworthiness.
5. Take Advantage of Social Media Tools Providing In-Depth Analysis
Benefit from using analytical tools designed to measure content posted on social media websites. You do not want to take a chance of passing by a significant comment posted by an enthusiastic follower. Use the tools to analyze keywords and keyword phrases, comments regarding customer service experiences and hashtags. Although content posted by users is not an exact science, your company and brand can benefit from the shared comments, posts, and videos. Plus, you will have generated your own online community that continues to grow.
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