Secrets Of Creating A Thriving Website
Before the advent of the Internet, information was difficult to obtain. People went to libraries, subscribed to newspapers and magazines. In the era of the Internet, it is enough to write your request to the search engine and hundreds of sites with the information will be at your disposal.
The Internet is made up of countless sites and everyone can create their own site. However, to create a thriving website, you need to have skills in HTML, CSS, PHP, and more.
What are the secrets of creating a website? What does it really take to make a good website?
1. Benefit for users
The resource that you are going to launch should be useful for users, whether it is getting information, buying goods, communicating with other people, or having fun.
The quality of the information provided must always be at the highest level, as well as the design of the content. When working with website development, it is always necessary to take into account the contingent of people to whom it is directed. It is important to understand that most people will not read monotonous texts, so it is necessary to divide all information into categories, use the “hook” words: subheadings, bulleted lists, highlighting with a different type of font. For ease of perception, texts can be supplemented with visual content: pictures or videos.
2. Design and usability
A person has time to make a decision about whether he likes the site or not in 0.05 seconds. How your website will look is an essential part of building a successful website. It seems to many people that if you order an expensive design development and insert everything that is possible, this will lead to an increase in user traffic.
Simplicity and clarity are some of the basic elements that you should have on your website. None of the users will want to think for a long time when they see the interface. All anyone wants is to quickly find what he needs. The design should be relevant and should not be full of colors, font sizes, and so on. In this case, no user will want to search a search engine in search of a site that is more convenient for them.
A good site is one that has a clear structure, it is always clear where to go and not do dozens of clicks. So if your web design isn’t optimized for UX, this will lead to the downfall.
In order to improve the structure of your site, to make it UX optimized you can use reliablepsd.com. They are real pros in everything that concerns website development, so they can help to customize your project and make it perfectly optimized.
3. Competent optimization
The website needs to be properly promoted. If we talk about an ordinary information resource, then for it, in addition to regular readers and social networks, search engines are undoubtedly the main source of traffic. Therefore, you need to create a resource that is friendly not only in relation to the user but also meets the requirements of the search engine.
To successfully attract the target audience and keep it on the site, it is necessary to use effective marketing strategies. One such strategy is the AIDA model. It is a chain of 4 stages:
- Attracting the attention of users,
- Attracting the interest of users,
- The appearance of desire among users,
- Commission of actions by users.
In addition to all this, you need to consolidate your success on social media. With media like Twitter, Facebook, Google+, and so on, it will become much easier to reach your target audience.
4. Optimization of design for mobile devices
Today we spend most of our time on our phones. Mobile internet traffic has officially surpassed desktop usage.
A mobile-optimized website is important not only for user experience but also for SEO, which helps promote the site. Search engines recognize this and reward sites that have mobile versions.