common mistakes designers make

Your website is the most obvious and basic marketing tool your business has, so it is vital that it is done right.

A website that is “done right” is one that reaches your target audience, meets your business goals, and answers your users’ questions, not one that you think ‘looks good’. Poorly designed sites translate into instantaneous loss in revenue from potential clients turning away.

Avoid this, and grow your bottom line, by avoiding these all too common errors:

1. Lack of Market Knowledge

Lack of Market KnowledgeThis is detrimental to you and your business. We know how important it is to get your website complete, but if you are not reaching the appropriate target audience, you are wasting time and money. The design revolves around your business needs, which it can’t successfully do without a clear understanding of your market. The biggest mistake clients make is they design the website for their own taste and liking, but they are usually NOT the target audience.

2. Getting Flashy or Too Busy

Flashy or Too BusyCiplex, my web design agency, understands the critical marketing aspect your website should demand…and nowhere should those demands be flashy or busy. Focus on what counts, not on what will turn users away with a headache. Visitors need to find information easily and clearly, especially if they are using mobile devices. Did you know that if a visitor to your site can’t find what he or she needs within literally 3 seconds, it’s too late? Don’t overdo it.

3. No Clear Call to Action

call-to-actionYour site is clean, clear, and meaningful; now, what’s the point? What are users supposed to do with all of this? Maybe the call to action is to buy a product, or perhaps it’s to fill out a contact form. Regardless, this needs to be in an easy-to-find, clear location that users will understand and choose. If the content on your website answers the question “What’s my benefit?” your call to action should tell them how to get there. A great website holds the visitor by their hand and directs them where to go next.

4. Over or Under Paying

under-payingTime after time, people approach my company after hiring a cheap designer who allows for poorly decided business moves that lead to undeniably lousy products. On the other hand, it is easy to fall for the expensive, big brand agencies that may not be able to help a small business reach ROI. What is the answer? Do your research to make sure what you build is the right value for your business. Don’t overpay, you’ll never see ROI. Don’t underpay, it will not be effective.

5. Vague or Outdated Content

Outdated-ContentIt is very frustrating for a customer to find outdated or irrelevant information. Avoid this, so that users don’t assume you are behind the game, or even out of business. Reach your current and potential customers, update your blog at least once a week (if you have one), and don’t show off your social media if you have a small following, as this may do more harm than good.

6. Thinking “Everyone is my Target Audience”

focus-groupA lack of focus leads to a lack of success. Of course, if people outside of your demographic purchase your service or product, you shouldn’t turn them away. But figure out who you should try to accommodate, and focus on them. Trying to please everyone tends to lead to not pleasing anyone. Use the 80/20 rule. Focus on 80% of your target audience.

7. Believing You Can DIY

supermanYou may be able to put together your own furniture from Ikea, but building your brand is no coffee table. Your website is the first impression of your brand, and first impressions are everything.


In Conclusion
Have you made some of the mistakes above? What mistakes have you seen made?

original article source via LinkedIn