ecommerce marketing tips to increase sales

Let’s face it: All the website traffic and leads you’ll get mean diddly squat if none of them will click your “Buy Now” buttons, take out their wallets, and complete their transaction.

Without actually buying, there’s no point to all of it.

That is why, in this guide, we’re going to talk about the marketing strategies that you can use to generate sales — truckloads of them.

If you are sick and tired of seeing very little to no sales at all, then you need to continue reading.

1. Repurpose your content

Creating content that’s packed with value isn’t exactly easy and cheap.

You need to spend ample time doing research, conceptualizing how your ideas would flow, and you’d also need to put words on paper, among other things.

It’s precisely because of this that you need to get as much mileage out of your content.

That’s where content repurposing comes in.

Here’s the idea. Once you’ve created your write-up, you can turn it into infographics, video presentations, podcasts, and several other forms of content.

With the myriad of online tools available, it’s actually quite easy to pull this off.

For example, from the one article that you produced, you can use Canva to create picture posts for your social media accounts.

canva create picture posts for social media
To show you how it works, I clicked “Facebook posts”. This is what the tool came back with.

templates for infographics
Pretty neat, huh?

With all of these templates (and there are several more of these, you just need to keep scrolling), you’ll be able to take 1 – 2 liners out of your write-up and turn them into image posts.

They also have templates for infographics and presentations.

templates for presentations
As you create multiple versions of your content, you’d be able to market your product aggressively across multiple platforms. In Facebook, IG, YT, Pinterest, etc.

Of course, the more visibility you get, the bigger your chances are of getting more traffic and closing more sales.

2. Market in the right platform.

Where your customers are, there you ought to be.

I cannot stress enough how important that principle is.

It just wouldn’t make sense for you to spend thousands of dollars for Twitter ads, when, in reality, the great majority of your customers are hanging out on Facebook.

Not only would you have wasted most of your marketing budget, but you’d have also miss out on the opportunity of closing truckloads of sales on Facebook had you marketed aggressively in the platform.

If you’re thinking of marketing your products on Facebook — just like most eCommerce store owners — you’d be better off checking first if your target demographics are in the platform.

To do this, you can use Facebook’s Audience Insights.

Within the tool, you just need to type a keyword relevant to your niche in the Interests section, click the Page Likes tab, then scroll to the bottom where it says Pages.

To illustrate what I’m talking about, I typed in “Truck driver” in the Interests section, and this is what the tool came up within the Pages section.

facebook audience insights
As you can see, there are several truck driver-related pages on Facebook.

If you look at the bottom, you’ll even notice the “See More” clickable link, which means there are several more groups relevant to truck drivers.

At this point, what you need to do is take note of the page names and target them in your Facebook ad.

This ensures, to some extent, that your Facebook ads are seen by people who are interested (one way or the other) with what you’re offering.

3. Security badges.

Because of all the cyber crimes that are being reported online or on TV, people have become more cautious about making online purchases. (Despite their strong urge to buy.)

Cybercrime has indeed become a major threat to trust in the digital economy.

The sooner ecommerce store owners recognize that winning their customers’ trust is a real issue, the sooner they can implement action steps to address this.

Adding security badges, for one, is a good strategy.

security badges for trust

Just by adding the badges that your customers are familiar with, the more at ease they become to click your “Buy Now” buttons.

4. Produce value-packed content.

Your content can compel your visitors to trust you, like your products, and, ultimately, buy from you.

That’s the power of content creation done right.

When your content addresses your audiences’ most pressing issues, they’ll be more than happy to reciprocate by buying from your ecommerce store.

This reminds me of one of the most powerful quotes I came across.

motivation speaker quoteWith your content, try to help your audience as much as you can. As you do that, you are bound to get more sales.

Here’s an example.

Let’s say you’re running a dropshipping website where you’re selling gifts for special occasions.

One of the challenges your audience might be facing is coming up with a gift idea for their loved one’s birthday celebration. To help them with that challenge, you can write about the best gifts they can buy (from your store) for birthday celebrations.

As your audience reads the blog post that you published in your dropshipping website — and see the gift suggestions in your write-up — there’s a good chance they’d buy your products.

Publishing value-packed content is just one of the marketing strategies you can employ to succeed in your dropshipping business. There are several comprehensive guides about dropshipping that you can study to come up with a sound marketing strategy.

With your website having tons of value-packed content, even if you aren’t spending a single cent on paid ads, people can still flock to your website through your content.

Bonus Tip: Track your results

To have a better idea on how to sell to your audience better, you need to have a good grasp of their buyer’s journey.

Here’s the thing; a buyer’s journey is very rarely a straight line.

It often involves twists and turns where you’d have to retarget, send follow-ups, send abandoned cart emails, offer discount coupons (among other things) — all for the purpose of turning your leads into paying customers.

That is why, by understanding your buyers’ journey, you can determine the points of interaction that you can exploit on various channels.

This ultimately helps you close more sales.

Key Takeaways

These are some of the tried-and-tested marketing tactics that we covered if you want to increase your ecommerce sales:

  • Repurpose your content so you can market your products aggressively across multiple platforms.
  • Market in the right platform. Be sure you’re selling in the same place where your prospective customers are hanging out.
  • Add security badges. Your customers need to feel safe before they click your “Buy Now” buttons. The security badges can help with that.
  • Add real value in your content. Don’t just publish for the sake of publishing something. Make sure that your content addresses your audiences’ most pressing concerns.
  • Track your results. If you don’t track ‘em, you’ll never know your audiences’ buying journey.