3 Ways to Grow Your Instagram Audience Organically
When it comes to running any business online, it’s important to have a strong social media presence. And these days, one of the most important social media platforms is Instagram. This platform, which began as a fun way for people to share cool pictures with each other, has now become one of the best ways for businesses to connect with their customers. That’s why so many entrepreneurs spend time studying their customer base, creating an Instagram aesthetic, and posting regularly on the platform. But sometimes, that isn’t enough. Even though you’ve done all you can to build up your Instagram audience, you’re still not getting as many likes, follows, and comments as you want.
Luckily, there are some great strategies you can use to grow your Instagram audience organically. It’s all about understanding your customers and making the right connections. Here’s how you can make Instagram work harder for you.
1. Use Instagram Stories
If you aren’t using Instagram Stories already, it’s time for you to start. Many business leaders are afraid to use this feature because it’s new, but that’s not a reason to stay away from it. After all, many Instagram users love this feature, especially younger generations such as millennials and Gen Zers. Additionally, it’s a great excuse to put out new content, and show off your business in a new way. For example, if you’re an ecommerce fashion store, you can put out an Instagram Story showcasing how your products are created. This will provide customers not only with a fun insider’s view of your company, but it will also demonstrate your commitment to treating your workers with respect and using high-quality materials.
36 percent of the time they’re using Instagram Stories, brands are putting out product promotion stories. Additionally, they also include fan content and contests. As you can see, the world is your oyster when it comes to Instagram Stories, so once you’ve decided on what content you want, you can start building your Instagram audience immediately.
Additionally, posting videos generally in your feed is helpful, too. Video content is one of the most popular ways to show off content now, so if there’s a video you want to last more than a day, include that in your regular Instagram feed.
Sometimes, engaging with users who comment on your posts, or following back people, isn’t enough when it comes to Instagram engagement. Especially if you’re starting a new business, it can take months for your Instagram audience to build up. This is incredibly frustrating, and when you’ve spent so much time researching your audience, and you’ve even hired a photographer to take great photos of your products, it feels like all that time and money has been wasted.
That’s why a service like SocialGoneViral makes such a difference. This service will buy Instagram followers by targeting them based on usernames, hashtags, and locations, and then perform activities on your Instagram account so that you can up your engagement. This way, you can focus on what matters, like managing cash flow and connecting with business partners. This service only costs $35/ a month, and if you think about how many hours you spend on Instagram engagement already, you can see why this is such a great deal.
On an average day, Instagram users share more than 95 million photos and videos, so the more followers you have, the more they’ll share your posts and get you even more of them!
3. Connect with other businesses and influencers
When you’re trying to get followers on Instagram, you have to remember that you don’t exist in a void. So in addition to engaging with customers, you should also connect with other people in your industry. For example, it’s a great idea to connect with other businesses and offer shares in exchange for shares. According to Social Media Examiner, “This is a tactic you can use every day or potentially several times a day to form connections with similar businesses on Instagram and reach their followers. You offer to share an account or a product post that’s relevant to your own brand and your partner agrees to do the same for you.”
Additionally, don’t forget to connect with influencers across a variety of platforms. Considering that 49 percent of customers depend on influencer recommendations, this is a great way to get your brand known on this platform.
These are some of the best strategies you can use to grow your Instagram audience organically.
What other strategies do you use to boost your social media presence?
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