Key Features of a Successful Marijuana Dispensary Website
Whether you are setting up a new cannabis business website or already have one and looking to improve user experience and boost sales, you have landed in the right place. In this competitive digital world, it is important to design a website that highlights what’s superior about your cannabis brand and why people should buy your products. You also need to know the latest industry trends to have a good idea of what people are looking for. In this way, you can design a well-structured website and product lines tailored to customer needs and interests.
In this blog post, I will explain the key features a cannabis e-commerce website or store must have to create a better user experience and get guaranteed sales.
Choose a Mobile-Responsive Design for your Marijuana Dispensary Website
More than 50% of online transactions are conducted via mobile devices. In simple words, more than half of your target audience is using mobile devices like smartphones and tablets for online shopping. So, if the design of your Marijuana Dispensary in Des Moines website is not responsive, you will probably miss out the 50% of the entire online traffic and customers as well. Make sure your site content, elements, and graphics automatically adapt to the screen of a device used to access your business. According to experts, brands, and businesses optimized for mobile users have reported an amazing increase in engagement and sales. As the cannabis industry is evolving, you must have a good grasp of your target audience before setting up your website to increase its accessibility, visibility, and usability. It must provide your customers with the right information in the best possible way across different devices they are using to browse it.
Must Focus on Ease-of-Use
In this era of modern technology, ease of use is one of the most important aspects to make your online brand successful. No matter how great your products or services are, if your users face difficulty to go through your site and find the required details, they will bounce away even without visiting another page of your site. When designing a marijuana dispensary website, you should aim for easiness to help your users find quickly what they want. Make navigation of your site easier, make purchase journey effortless, and provide users with simpler and easier checkout processes. Focus more on customer experience while designing a CBD e-commerce website to please users and make more sales.
Use High Quality and Appealing Visuals
The more visually appealing design of your cannabis business website, the better to attract more eyeballs. Modern consumers don’t really want to comb through a big wall of plain text, but they prefer learning more about your business through quality and relevant visuals. Using just one or two images on a page is not enough to impress users. But having so many heavy graphics can also make your page heavier and slow to load. That’s why to use high resolution and compressed images and videos on your website to make it visually appealing and fast loading. Most relevant and quality images not only provide your users with useful information but also help you sell more.
As cannabis or marijuana is a relatively new product for most people, it is unfamiliar to so many customers. It is the place where educating your potential customers about CBD products can come in handy. Along with writing informative blog posts and articles, you should also add an FAQ section on your cannabis dispensary website to let them know what it can do and why it is the best for most medical conditions. To get more customers, you should market cannabis as a health product. So, add FAQs on your site like benefits of using marijuana, health benefits of CBD products and side effects, etc. Also try to cover doses, the suitability of cannabis for elders, and safety to help people understand more about your products.
Add Appealing CTAs
CTAs are one of the most important aspects when it comes to selling more online. Depending on your business goals, a call to action on your site either lead users to the next easier step in the sales funnel or encourage them to subscribe to your newsletter for more details and information. So, consider customer journey and create appealing & easy to follow CATs for your marijuana dispensary.