The Benefits of Outsourcing SEO Writing Service in Your Business
Not all writers are created equal. A journalist gathers information from true events and processes them to a news-worthy form, a novelist writes in genres of fiction and nonfiction for pleasure reading, a copywriter makes the text of advertisements or of publicity material. All of them are well-versed and have the knack for not only writing a specific material but also evaluating it to see how it fits in their platforms and channels. Think of how it would be initially hard for a columnist to write an advertisement copy or how a lyricist would finish a news article. This is why a new breed of writers, called SEO content writers, is in demand — to cater to the dire need of experts in the SEO field. As such, they not only know how to write but are also fluent with the search engine optimization language because apparently, a good article is just not enough to land a spot in the rankings or the first few pages of the Google or Bing search results.
According to Melbourne copywriting agency experts Neon Bright, the writing styles are so different and require quite different approaches and experiences. An SEO content writer is responsible for making your website material more understandable, unique, and engaging while optimizing it for the search engines. In this way, you can have more and more people reaching your site and generate more potential clients. Only SEO writing professionals, who are equipped with the rules that the job comes with, can help you with that. Companies hire full-time SEO content writers but the gig economy prefers outsourcing SEO content writers due to its many benefits and gains. The list below will provide you a more in-depth look at why you should outsource your content marketing.
They are trained professionals.
Well, your full-time writers are too but outsourced ones are known to continuously develop themselves more in the hire a content writer industry. Outsourced writers work on a per-project basis, this only means that they meet and attend more interviews than any full-time office worker who simply relies on HR or superior-endorsed training. Outsourced SEO writers need to improve their CVs and always be updated with the latest knowledge of the field. This is why they are forced by the job nature to be participative in countless training, seminars, and workshops which serve as additional brownie points in their curriculum vitae. The freelance SEO writer’s participation in these can help him land more and higher-paying projects which positively makes him more relevant and skilled.
They have the tools, equipment, and machine for it.
Well, not the machine since that sounds too sophisticated but you see, they know which online tools to use to make their job easier to facilitate, more manageable, and done with the highest efficiency. Your outsourced SEO writer must be able to review your indexing stats, site analytics, and other technical considerations that the normal eye would not be able to examine. All these are pretty much in an outsourced SEO writer’s laptop with their own subscription so you do not have to worry about extra fees.
They are more affordable than hiring a full-time writer.
Let us face it, as this is also part of the gig economy, outsourcing SEO writers are project-based and you only need to pay for the content alone. Usually, outsourced SEO writers are self-employed which makes them much more affordable than a full-time office writer. This strips the company’s obligation for tax, insurance, and other benefits.
They can reach a wider audience.
When you outsource SEO writers, you can also ask them to publish their materials on their own personal web spaces too including their social media which can generate more audience. Especially when this is part of your agreement, you can make the most out of your pay to them with a copywriting subscription.
They can produce and publish content while being true to the editorial calendar.
Since their job is per-piece based, of course, they want to earn by the minute so they will stick to the requirements of the editorial calendar. Full-time workers take their time writing because they are paid the entire month but the game is different for outsourced SEO writers. They earn more when they produce more. This benefits your company on the other hand since you can publish more content and be consistently “on-air” or existing.
SEO is a fast-changing business and outsourced SEO writers must find efforts to continuously develop themselves and keep up with the pace. Techniques, best practices, trends, and even writing classes are attended to and paid for by themselves to ensure high-quality outputs in the conduct of their jobs so they are always one step ahead of the usual full-time content writer. Above all, outsourcing an SEO writing service is the only way to go especially if you do not have the luxury of time to do it on your own. Imagine the researching, writing, and regular publishing of materials for your blogs. It is a tedious and taxing process. Time is money they say, and you want to spend that wisely by outsourcing an SEO writer so that you can buy more time for yourself which you can dedicate to generate more money and revenue.