Tips on Using Instagram for E-Commerce Business
Instagram is the to-go platform for all the businesses who are into the e-commerce business. Instagram is the best social media portal to showcase the unique features of your products and the new checkout feature of Instagram allows the customers to directly shop from here. This new feature has changed the way users interact on Instagram. Business accounts are using the latest updates and feature to drive the sales and revenue by engaging the customers.
There are various ways in which the businesses can use the Instagram platform and a bouquet of new e-commerce friendly features, to boost their sales and promote their products to a wider reach of audience. It is crucial to know how to buy Instagram followers to get the desired audience and spread your product promotions across the application.
Below are the various tips on how to promote your e-commerce business on Instagram.
Most of the users on Instagram prefer to go through you live videos to interact with your brand. It is always good to connect with the customers instead of just selling the products. You can present behind the scenes and your videos to make the customer feel part of your brand which should not be like a company profile, but it should be interesting for the customers. Once you connect with them, it makes your brand look stronger.
Engagement is the Key
You can’t just sit back and look at your feed or do a sales pitch. The key to Instagram strategy for businesses is engagement. It is crucial to interact directly with your customers through live videos or polls or stories or whatever can be the contact point with the customers. You can read out the comments on your posts while live video to get close with the followers and customers. You can host question and answer round while going live.
Customers like how to use and product demonstrations before buying the product. It is important to demonstrate the product off the people. Make sure the product is showcased brighter and effective. This can be done using the illustrations or unique colors in your posts. You can deploy a seasonal theme which makes the customer curious about the new product launch.
Guide to your Online Store
Before ending the interaction with the customers, it is important to guide your followers to another action before they indulge in the story of another brand. Guide the audience to your online store to increase the sales and revenue. You can send them to your e-commerce website where the products are listed and there is a product description. This increases the traffic on your website as well. You need to be clear about your intentions to the customers who are following you. It makes them feel a part of your brand success and story.
If you are a novice at filming or making videos, then this feature of Instagram Live is for you. It is free and easy to create. You can create an event ahead of the live session. This will create curiosity amongst the followers and customers.
In these ways, you will be able to build relationships with your clients and hence boost e-commerce sales through Instagram.
Great post and yes! Instagram has come a long way since Facebook purchased it in the spring of 2012. At that time, this photo sharing app had 50 million active users a month. So Instagram is the for generating leads.